Fashion Brand's "World Cup War"

　　 Now, I officially entered the preparation period of the world cup. First of all, I want to make good time difference as soon as possible and prepare for the closing of the world cup for one month. Secondly, we should continue to study in business, so we will do some research on the teams of the world cup first.

In four years, the world cup in South Africa is near. Maybe I love football better than fashion. It's a common thing to watch football all night. When studying, there was a European Cup a year, and the second day of the morning was a test. It was too late to watch the ball last night. After that, I overslept until the tutor called to get up and rushed to the classroom.

Now, when the Champions League is over, I will officially enter the preparation stage of the world cup. First of all, we should make good time difference as soon as possible and prepare for the closing of the world cup for one month. Secondly, we should continue to study in business, so we will do some research on the teams of the world cup first.

Although the world cup has expanded to 32 teams, there are only 7 brands to sponsor jerseys. What is more exaggerated is that the three sports brands Nike, Adidas and Puma have sponsored 28 teams. Among them, Nike sponsors 9, heavyweight Brazil, Holland and Portugal. The Nike Jersey is characterized by environmental protection. It is said that each shirt is made from 8 plastic bottles. Adidas is the number one player. As the official partner of the world cup, it sponsors 12 countries. The heavyweight is France, Argentina, Germany and Spain. Of course, the Chinese team, which is far away from the world cup, has been sponsored by Adidas. Puma's killer is the last world champion Italy, and Puma has won the red dot design award for the Italy design. The tailoring of the Jersey is designed by studying human motion data. It is said that this technology called Battle Skin allows athletes to use the smallest strength in every sport. In fact, Puma's base in Africa, almost all African football teams are sponsored by Puma, which is derived from the successful guerrilla marketing strategy adopted in the Puma marginalization. The low sponsorship cost is very effective, which promotes the Puma brand to the maximum. The remaining four brands grab every brand, England is Umbro, this time's jersey retro 1966 World Cup winning shirt, and invited London Savile Row Saville Street tailor Charlie Allen specially designed, coupled with the champion coach Capello, I am optimistic about winning the championship. The jersey of Chile is sponsored by Brooks, the American running shoe brand. To be honest, I only knew Brooks Brothers before, but I thought Brooks and this high-end clothing brand were one. Honduras's sponsorship is Joma. As a fan who cares about the South American regional league, this brand is known, but that's all. The last national team was the mysterious North Korean team, who had been away from the world cup for 44 years. The sponsor of his jersey was Hummel of Denmark. I wonder how many fast developing sports brands failed to win the North Korean Jersey sponsorship, and the Danish brand that the eight pole could not get was snatched away. In fact, the reason is very simple. I never thought who would have thought that the North Korean football team that might still not have enough food could go out. Our PEAK bet was on the Iraqi team. Unfortunately, when the Asian Cup was short-lived, the Iraqi players disappeared.

Apart from sports brands, clothing brands will not miss the most important events in the world's first sports. Many brands have launched products inspired by the world cup, such as Paul Smith and Pull and Bear, which have related men's T-shirts, and even Crawford release all kinds of national socks. And Umbro played the idea of a wife's group, invited a member of the World Cup team to shoot a wife or girlfriend, sexy and fashion show will definitely let the female fans to pay. ZARA has also launched the world cup's newest male T-Shirt, including the David Bowie's T-Shirt series.

Of course, the combination of luxury brands and the world cup will not be so simple. Louis Vuitton, which has just won the most valuable luxury brand in the world, is naturally great. Bailey, Maradona and Zidan, the three generation of the kings gather together to shoot advertisements for table football. What is more interesting is that Louis Vuitton grabs his travel concept and luggage features, and makes a box for releasing the Hercules trophy for the world cup. The trophy will float across the sea in this box. On the day of the finals, before the one billion audience, the legendary star will open the box and take out the trophy. What kind of scene will it be? Let me think of the classic scene of Chidan's 06 years being punished and playing with the Hercules cup.