Three Kingdoms: Liu Bei'S Competitiveness Is Sleeping Out.

What is corporate culture? Chinese believe that corporate culture is the culture of the boss.

What kind of boss is there? What kind of business is there?

And Shu Han's corporate culture is also very much related to boss Liu Bei.

In contrast, Liu Bei is a master of corporate culture.

Liu Bei's company's main products are straw sandals, and its products are not competitive. The "Liu Bei" brand of straw sandals may still be differentiated today by advocating low carbon, but at that time there was not much competitiveness.

So, like all small and medium-sized enterprises, there is no capital, no market and no talent.

But Liu Bei is very good at selling "vision". As soon as he set the goal of the enterprise as an overseas listing, his brand slogan is "helping the Han Dynasty, saving the people" and selling the future vision of a better life.

What Liu Bei sells is not a specific product. It has risen from the specific products to the cultural level. The so-called first-class enterprises are selling culture, and second class enterprises are selling products.

Just like IBM started selling computers before, and later sold the home computer business to Lenovo, and sold itself to the solution of four seas and one family. Now that the Internet of things is coming, IBM has put forward the "smart earth" to sell the Internet of things.

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Cao Cao attracts employees to rely on promotion, material incentives and rewards.

Liu Bei's peach garden is used for spiritual gold handcuffs, "not to live with the same month on the same day, but to die on the same day of the same year."

Liu Bei is best at communicating with employees.

Liu Bei's competitiveness is sleeping out. Liu Bei slept with Guan Yu, slept with Zhang Fei, and Zhao Yunshui, and slept with Zhu Geliang.

Liu Bei talked with Zhu Geliang about three times, and slept together that night.

Liu Bei has slept a lot with his brothers, but Liu Bei is not a "comrade". He uses his bed to sleep and rest.