Niu Gensheng, Founder Of Mengniu, Has Completed All The Donations.

China

In 2005, Niu Gensheng promised to give all of his Mengniu shares only a small portion of their dividends to families, and all other economic interests were used in public welfare charities.

Mengniu said that Niu Gensheng established an irrevocable trust, that is, Hengxin trust, and donated all the overseas Mengniu equity assets owned by him to the trust.

The beneficiaries of the trust include the old ox foundation and the Chinese Red Cross Society, the China foundation for poverty alleviation, the one foundation, the Nature Conservancy and the Inner Mongolia Charity Federation.

According to media reports, the "old cow special fund" created by Niu Gensheng was donated by more than 418 million yuan in 2009.