19 Effective Ways To Promote Underwear Store

1, direct

In the short term, it can boost sales quickly and effectively, increase the amount of consumers' purchases, and have the most impact and allure on consumers. The most common and effective promotion strategy is the direct discount in sales promotion.

Now the market integrity is not high, everywhere sales promotion, everywhere are full of consumer traps, facing the confusion.

Therefore, in such a big environment, the discount of goods is the most direct way. It is also the most acceptable method for consumers. The drawback is that they can not solve the fundamental marketing dilemma, and only bring about short-term sales promotion.

It is impossible to solve the deep-seated problems of market promotion. At the same time, the decline in product prices will lead to a decline in corporate profits. Moreover, once the product is declining, the possibility of restoring it to a previous level without discount is very small.

Discounts will discourage consumer loyalty to brands.

2, buy gifts

From the point of view of maintaining image, buying gifts is more respectable. Offering gifts can create differentiation of products. It is a regular sales promotion method, and the specific way is to buy the amount of goods and give the corresponding items so as to achieve the purpose of increasing sales volume.

When choosing a gift, we should consider the preferences of this consumer group and send some female supplies, such as scarves, umbrellas, socks, shoulder straps, laundry bags, laundry fluids, etc.

In doing such promotional activities, we should pay special attention to the fact that gifts must be exquisite, because relatively speaking, the amount of gifts is not large.

If we buy some bad quality gifts, it will hurt sales promotion and brand names.

3. Members

At present, there are more and more shops promoting members, and what level of membership can be achieved by buying a certain amount of money? Members of different levels can enjoy the discount of positive price products, which is long term.

There are other promotions for members, such as offering products or gifts to members at a special price. They have a fixed time to promote their members every month. They can be a special price. They can be gifts or free gifts and services.

4, special zone

Many stores have special area, set out a district to display special products with flower cars or landing frames, one is to differentiate from the positive price products, so as not to affect the sale of the positive price products. Two, it is easy for consumers to find them.

5, off site promotion

OTC promotion mainly attracts people's popularity through the flow of outsiders and special products. It can bring customers to the store to sell other products, killing two birds with one stone.

If the shop front space is large, the flow of people is also good, you can use the promotion outside the shop, the effect is good, requires the floats to be, the main quantity must be many, forms the imposing manner, the flower car around uses the attractive content to make the promotion poster to encircle.

It can also be linked with shopping malls at the door to do special sales promotion, which is better and the flow of people is bigger.

If you have the best condition, you can use the big awning to prevent the rain. You should also pay attention to the relationship with the city management and get approval so as not to cause unnecessary trouble.

6, new product promotion

It is common for underwear shops to sell new products. They mainly want to catch more customers through the peak season, so as to increase the number of old customers. Most of the new brand shops are mainly promoted by giving small gifts and not using new products directly.

7, holiday promotion

There are many festivals in China, which are good reasons for promotion, such as Valentine's day, 38 women's day, national day, mother's day, teachers' day, Dragon Boat Festival, Spring Festival, new year's day and so on. These are Chinese traditional festivals, because during this period, the surge of consumption power is the golden age of underwear sales. Therefore, every shop wants to seize this opportunity to seize the market, and the pattern of competition is also diverse, which can also give gifts at a discount.

It's best to match sales promotions, the banner at the door is more conspicuous, and the promotional effects of members will be better.

8. Thematic promotion

Theme promotion is to create a theme, and then to promote sales activities around the theme, so that consumers think it is a real payment.

Such as shops, decorations, factory celebrations, holidays and so on, there are reasons for this, promotion is even more so, inexplicit sales promotion can not cause customers' sense of identity.

There is a good saying, "there is no reason to sell for reasons."

It means that two or more than two brands or companies cooperate to carry out promotional activities, usually between two well-known brands.

Basically, it is difficult to carry out joint promotions between two unequal brands.

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9. Joint promotion

Underwear shops can be promoted together with cosmetics, beauty salons, women's clothing stores, etc.

Such an interactive sales promotion method can effectively integrate two brand resources, concentrate on advantages, promote sales promotion activities, and to a certain extent, save both sides' funds, so it is a good way.

But also note: the choice of partners must be product related.

In addition, when exchanging gifts, the two sides should pay attention to the conversion of the equivalent amount of money and the principle of cost sharing.

10, experience promotion

This is a way to stimulate customers to experience products so as to promote the purchase. It is to put sales promotion ahead, try it on, buy it or not buy it, and send it to you. Generally, some people buy it, and the purpose is achieved. The gifts should not be too bad or too expensive, such as pparent shoulder straps.

11, consumer coupons

Consumer coupons promotion can be done not only during holidays, but also in peacetime.

This is also a way to complete the competition among the consumers ahead of time. If there is consumption, she may come directly to your store, which is a blow to her competitors.

You can print consumption coupons, a total of twelve, discount yourself, but do not hurt members' feelings, for example, a 25% off, membership is only 15% off.

It can be issued to all the units concerned, and can be used when promoting other stores. It is best to specify the points that are not allowed to be issued on the streets, which will make the customers less concerned.

12, return to cash

The return is the amount of money that the terminal store is required to buy and how much money it will return at the time of promotion, such as buying 200 yuan to 20 yuan, just like playing 10 percent off.

This kind of sales promotion means more shopping malls, because it is returned directly with cash, so the attraction is greater.

However, when making sales promotion, we should pay attention to the amount of cash in circulation, which is neither beyond the limit nor attractive. Therefore, it is very important to make a reasonable amount of cash back.

13, limited time rush to buy

Shopping malls are used more. They can also be used in larger shops. They can be promoted for about two days. The banners can be hung up in advance. The real promotion time can be limited to one day. The general product discount is relatively low, and the new product price is closed. If there is not enough quantity, you can continue to apply to the company so as to achieve certain influence. Find a good theme, such as full court decoration, facade relocation, shop celebration, etc.

14. Voucher promotion

It refers to the preferential treatment that consumers take during the promotion process so that consumers can enjoy the purchase according to certain approved documents.

For example, ID card, student card, marriage certificate, teacher's certificate, military certificate, membership card of other companies, etc.

It can enhance consumer loyalty, attract fixed consumption groups, and cooperate with certain festivals, such as teachers' day.

Targeted promotions can be done to consumers with consumer demand.

15, lottery sales promotion

It refers to the use of the psychology of consumers in pursuit of stimulation and hope for winning prizes, winning the cash, prizes or commodities by drawing lottery, strengthening the desire to buy certain products, and having a direct pulling effect on sales, attracting new customers to try to buy, encouraging old customers to buy more or repeat purchases repeatedly, so as to achieve the purpose of promoting product sales.

Lottery sales promotion is the most common way of promotion in our daily life.

The promotion of raffle is not only a big brand, but also a brand new entering the market.

16. Special price cycle

A fixed promotion time allows consumers to form a habit based on special prices, such as special sales promotion days every Saturday, such as monthly special specials, placing the positive price products in stores, and then changing the products after the sales promotion.

For larger stores, inventory is also relatively large, special specials can be tried.

17. Fold up

Some stores sell 60 percent off, but in another way, such as 50 percent off and 20 percent off, attract a lot of people to buy. This is the psychology of grabbing people's favor.

Shops can also be borrowed, for example, members can fold up the discount, for example, how much can be bought 10 percent off more.

18. Volume discount.

Consumers who are encouraged to buy more, such as buying 10 percent off pieces and buying thirty percent off pieces, are also suitable for shops. This is also a policy of additional sales, buying 10 percent off units and buying 20 percent off sets.

19, training seminars

This is commonly used in adjusting products, and can be combined with cosmetic brands, beauty salons, women's clubs, etc. to give health lectures to members. In the process of explaining, the concept of selling products can be promoted, and after promotion, it can also receive certain results. There are some successful examples in Fujian. Generally speaking, shops have certain influence and a certain number of members, management is better, there is a certain degree of health training ability, they can be combined with manufacturers, and the number of people is controlled at around 50 people.