BELLE Plans To Spend $200 Million In Three Years To Break Online Shoe City
Footwear industry boss BELLE group's injection of capital, plus Baidu's help, excellent purchase network since its inception, there is no lack of exposure, but accidentally earned saliva.
"The total investment of BELLE to excellent purchase is nearly 3 billion yuan, and Baidu will also participate in the stock market". Rumors of "BELLE's blockade of the online shoe city" are coming.
It's time to clarify.
In August 29th, the original
BELLE
Zhang Xuejun, vice president of group and C E O, first opened a meeting at the media conference. "BELLE has not suspended cooperation with online shoe city, and cooperation with the third party platform is still ongoing."
In addition, BELLE announced plans to invest $200 million in 3 years, and denied rumors of Baidu's equity injection.
It will not kill competitors.
When the news that BELLE invested heavily in the construction of excellent purchase network, the news came out.
market
There was news that BELLE began to kill competitors on the supply side.
In this regard, Zhang Xuejun stressed that BELLE is still the whole network marketing, BELLE and the third party platform cooperation is still going on.
"There is no suspension of cooperation with other footwear B2C platforms such as shoe net, and the supply volume is not small every year. Only because of commercial factors, there has been no cooperation on specific brands.
We also have cooperation with Jingdong and Taobao. "
Excellent purchase network hopes to rely on BELLE resources in the early stage, and introduce new horizontally.
brand
。
"But there is a threshold for the introduction of new brands. I hope it is a brand similar to BELLE, Nike and ADI."
Zhang Xuejun believes that the online shopping mall of BELLE is completely independent of the original system of BELLE, which is a form of choice for BELLE group.
Not long ago, BELLE official B2C website Taoxiu network announced that the site has been merged to purchase online shoe city.
It plans to invest $200 million in three years.
According to the information disclosed by the excellent purchase network, BELLE plans to invest 200 million dollars in 3 years. "These funds will be charged according to the promotion project of the purchase network, which has reached 2000-3000 dollars.
But it is only BELLE who has invested in gifted purchase alone. So far, no other investors have been identified.
Zhang Xuejun said.
This means that Baidu has not been invested or participated in the purchase.
"BELLE is hoping to maintain an open attitude, hoping to attract more strategic investors, and is still in contact with many funds and Internet Co."
Zhang Xuejun further explained that gifted purchase did have plans to introduce V C and strategic investors, but has not yet finalized Baidu investment.
At present, the brand of excellent purchase online includes some special products, including some new products for the season, and the price will be cheaper than the offline stores.
Zhang Xuejun said he plans to break through 5000 daily orders by the end of 2011.
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