Han Style Clothing Factory Doorway Stalls Sale &Nbsp; 1000 Yuan Clothing As Long As "Cabbage Price".
At the beginning of the year, Wuhan clothing enterprises played a new "tricks": to avoid shopping malls and stores, and set up sales at the factory gate directly.
Thousands of dollars in clothing in the mall can be bought in front of the enterprise for tens of dollars, attracting a large number of people to sweep the goods.
Yesterday morning, reporters in Jianghan Economic Development Zone in Wuhan saw that at ordinary times, the sight of few people walking around the streets disappeared, instead of carrying large bags of people.
"A lot of clothes were originally sold in shopping malls, and now they are almost cabbage prices."
Miss Chen, from Wuchang, said with a smile.
Jianghan economic development zone is the most concentrated area of clothing enterprises in Wuhan.
clothing
Businesses are gathered here.
On the main road of Jianghan economic development zone yesterday, the banner of "brand clothing sale in the park" was very striking.
On the first floor of the office building of Taihe clothing company, nearly 300 square meters hall was converted into a store, cotton padded jacket,
Down Jackets
Windbreaker, single garment and so on.
Reporters saw that the sale of "ninety percent off", "eighty percent off" and other discount signs can be seen everywhere, a tag price of 3080 yuan down clothing is only 1500 yuan; and a price tag of 2000 yuan windbreaker, 200 yuan can be sold.
The salesman told reporters that all the items sold here were broken yards, seasonal clothes and so on.
Tail cargo
Clothing can be sold for fifty thousand or sixty thousand yuan a day.
Not only Taihe and reporters walked along the street, but nearly 20 clothing companies such as Aidi, Eyre Peugeot, Kou Ling, and Pavia also opened street stores in front of their company's downstairs or gate, with almost all discount less than 50 percent off, with a minimum of 90 percent off.
Li Qunbao, Secretary General of the Wuhan clothing trade association, said that almost every local clothing company has plenty of stock every year.
In the past, in order not to let the "sale" affect the brand image, most enterprises simply destroyed the stock of broken yards or over the season, or sold them to Hanzheng Street merchants at a super low price.
Nowadays, the small sale of enterprises in front of the factory can not only save resources, but also recover some cash flows for enterprises that are increasingly rising in cost. It is also a new attempt.
Li Qunbao suggested that at present, the American "factory outlet" mode -- otles is popular all over the world.
The garment enterprises in Jianghan economic development zone may wish to build up the "oatrice" in the Han version.
As a result, the brand concentrated and close to the suburbs of Jianghan Economic Development Zone, or can form a brand direct sales center in Wuhan.
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