Chill Linger Underwear Has Become The Focus Of This Season.

Chill, warmth series

On the shopping mall counters, warm underwear, cashmere and woolen costumes have become the focus of this season.

Reporters visited several shopping malls in Changchun, found that this winter warm underwear styles are diverse, cashmere, down, silkworm and other high-end fabrics into the integration, so that the warmth of underwear to wear more comfortable fit.

At the same time, cashmere and wool products are more fashionable and attract people's attention.

No matter how the style is updated and upgraded, economic benefits are still the biggest magic weapon to attract the people. Special interest, special offerings and gift buying activities are especially popular with consumers, and sales are gratifying.

The concept of warm underwear is clear and the design is more intimate.

In recent years, the concept warfare of thermal underwear has been popular all the time, and many concepts such as "far-infrared heating materials", "spacesuit material", "automatic heating underwear" and so on, make consumers unable to understand.

This year's thermal underwear market will be simpler and more simple. The major thermal underwear brands have rarely made the concept of articles. Instead, they are replaced by more fashionable styles, more intimate, humanized details and more preferential prices, giving consumers great joy.

According to the head of Changbai building, "buy before."

It is purely for warmth, but now, the concept of consumption is gradually changing, underwear style is very fashionable, many brands of underwear have been able to achieve the effect of wearing.

After visiting several shopping malls, the reporters found that the underwear brands had done enough work on the warm cotton trousers.

"The traditional cotton trousers are thick and heavy, and then they are very beautiful.

In view of this, the company specially designed knee and front legs to add warm down cotton trousers with down and silkworm velvet knead, light and comfortable, young people show the figure, the elderly keep warm kneecap.

Changchun state department store satellite Plaza store Cartier Le crocodile sales staff said.

Cashmere wool fabric upgrade style changeable

Cashmere and wool products are no longer single, they are not just traditional fine workmanship.

Fashion elements, styles and fabric are changing. More and more new elements are added to meet the younger market.

According to the relevant person in charge of the satellite Plaza, the wool and cashmere, wool and silk, wool and linen, and so on, have been liked by consumers. Diversified fabric matching reflects the diversity and fashion sense of cashmere wool.

Compared with woolen sweaters, cashmere sweater is more comfortable to wear, but the price is naturally higher.

According to industry experts, many people are concerned about the price of cashmere sweaters.

But sometimes, it falls into the "low price trap", instead of pure cashmere, but man-made fiber silk products.

How to distinguish cashmere wool? Xintiandi department stores told reporters: "the easiest way to distinguish cashmere wool is to touch". The false fleece made of fibrous silk is mostly rough, and the real cashmere feels very soft.

At the same time, the quality is good.

In appearance, the gloss is softer and the suede is plump. "