Sports Brand In The Market "Horse Race Enclosure" Outcome Is Not Optimistic.

< p > > Ji'nan a href= "//www.sjfzxm.com" > outlets "/a" shop brand clothing discount shop, famous international and domestic brands sell "ground price"; the third quarter quarterly report shows that 22 A share clothing companies listed in the three quarter stock up to 38 billion 200 million yuan......

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< p > a series of phenomena and data show that domestic clothing enterprises are facing a high storage dilemma. The industry economy is being tested by the "severe winter" test. Brand clothing in Ji'nan has begun to end. With the streamlining of sales channels, many franchised stores and direct stores will be closed.

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< p > < strong > > a href= "//www.sjfzxm.com/news/index_cj.asp" > inventory < /a > high into "industry curse" < /strong > /p >

< p > data show that in the first half of the year, the inventory of 35 listed companies in the home textile industry reached 46 billion 480 million yuan, up 3 billion 680 million yuan compared with the same period last year.

Among them, 5 home textile and garment enterprises inventory exceeds 1 billion yuan.

YOUNGOR, Hong Kong Group, China group, Mei Bang dress and Semir apparel in the first half of 2012 were 23 billion 761 million yuan, 3 billion 840 million yuan, 3 billion 381 million yuan, 1 billion 753 million yuan, and 1 billion 473 million yuan respectively.

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< p > for the sports clothing enterprises with high profits and large sales volume before 2008, continuous high inventory has become a development burden.

According to the annual report, in 2008 and 2009, the inventory turnover days of Smith Barney clothing were 80.2 days and 97.39 days, but in 2010 and 2011, the data increased to 151.68 days and 165.6 days.

Lining released the first half of the annual report shows that the stock was 1 billion 138 million yuan, the first half of the inventory turnover days also increased to 95 days compared with 72 days last year.

Anta, XTEP, XTEP, PEAK and other sports brands are also facing difficult inventory pressure, and their inventory turnover cycle is obviously elongated.

This year, the average turnover period of clothing industry has reached 382 days.

YOUNGOR company reported inventory turnover days up to 1558 days.

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< p > < a > href= > //www.sjfzxm.com/news/index_p.asp > > Ji'nan > /a > Wang Hongyan, a women's clothing distributor. The clothing sales terminal and production enterprise inventory are two of the largest stocks in the industry.

"The clothing industry is normal, but for retailers, inventory accounts for 70% of the total volume of profits.

But for clothing manufacturers, any amount of inventory will affect the return of funds, and high inventory is facing high risk.

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< p > < strong > extensive competition encountered bottlenecks < /strong > < /p >

< p > to solve the problem of high storage shadow, discount sale is regarded as the most direct and effective way by all garment enterprises.

Now, the low discount sales strategy of Stock clothing and old clothing has won some consumers' purchase, and more new products have been listed to increase sales and reduce inventory risk through discount.

However, the sales of clothing industry have entered a "dead circle". The discount has become the norm. It has not been sold at a discount, but it has not been sold.

This marketing circle is more prominent in the sports brand clothing industry.

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< p > clothing enterprises, which fight for inventory, initially digested by expanding sales channels and adding franchisees, and achieved certain results.

With the increasing number of franchisees, the disadvantages are becoming increasingly prominent. The pfer of inventory from manufacturers to franchisees, and the increase in price by agents at different levels will result in high price and poor sales.

Insiders say that the extensive competition of "win by quantity" has already encountered bottlenecks, and garment enterprises have gradually considered the "turn off and stop" of franchised stores.

PEAK sports released a report that as of September 30th, the authorized retail outlets in China were 6739, compared with 1067 at the end of last year.

And more brand clothing business shops are in the process of adjustment.

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