Promotion Is The Main Theme Of Clothing Marketing.

< p > with the promotion of a product to the market, moderate promotion can play a stimulative role in promoting the marketing and brand communication.

However, we have also realized that excessive sales promotion should be curbed because it may be the consensus of the marketing community that he may empty the market base of a brand and overdraw the future earnings of a product.

However, the phenomenon of excessive promotion is actually becoming more and more intense, so that many enterprises are suffering from "sales dependency".

This will have many adverse consequences for the health of the market as a whole: < /p >

< p > 1, suffering from < a href= "//www.sjfzxm.com/news/index_c.asp" > promotion > /a > dependency syndrome: large sales promotion produces large sales volume, small promotions generate small sales volume, no sales promotion, no sales.

So that sales promotion will go on every year, and every month, we can't stop for a moment; < /p >

< p > 2, consumer numbness: when the sales season of a commodity comes, it will have a considerable impact on consumers' purchasing behavior and tendency. But if a commodity is promoted at all times, or even more than once, the consumers will be a little numb and produce "aesthetic fatigue".

Consumers may want to: buy it next time, anyway, this promotion often happens, maybe a few days cheaper or more gifts; < /p >

< p > 3, resulting in price confusion causing "rush goods": in the promotion of activities such as purchase incentives for members of the channel, most manufacturers will set different rebate ratios according to the purchase amount of customers from different channels, with large rebates and small rebates.

The famous saying goes: "great contribution and great repayment."

This will break the price balance between < a href= "//www.sjfzxm.com/news/index_c.asp" > channel members < /a >.

Because of the discrepancy in price, it is inevitable to create a rush behavior, which has a fatal blow to < a href= "//www.sjfzxm.com/news/index_c.asp > price system < /a > < /p >

< p > 4, shorten the life cycle of commodities: there are rebate promotions in the channels, and there are special sales promotions at the terminals, all of which are directly related to the price.

Too frequent price discounts will enable channel members and consumers to interpret "promotional price" as "normal price". At this point, "promotional price" will become a psychological price acceptable to consumers.

That is to say, after frequent promotions, the price of goods can hardly rise to the level before promotion, which will make the market price of commodities go down in the process of frequent promotions, and the profit margins of members of various channels will continue to shrink.

When shouting "no money can make money" from top to bottom, this commodity will soon come to an end; < /p >

< p > 5, overdraft future market returns: moderate promotion will either occupy the market share of similar competing products or directly expand the market demand, which has absolute advantages.

However, once the sales promotion is excessive and the short-term market demand can not be increased, it is impossible to generate "promotion increments" in addition to the future earnings of the overdraft market.

This directly leads to the strange phenomenon of "sales stop, sales stop."

This prevented the occurrence of this phenomenon, and had to put on another sales promotion (for example, the purpose of the promotion was "pressing goods", the purpose of this promotion was "clear inventory"), and then continued vicious circulation.

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