New Mode Of E-Commerce Marketing In Wenshang Textile And Clothing Industry

< p > "Wenshang" a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > a target= "_blank" href= "_blank" > clothing > Electronic Commerce Center will build a direct dialogue between consumers and producers, and will promote the gathering of textile and garment enterprises in Wenshang and even the whole Jining area, and promote the strategic pformation of textile and garment enterprises from raw materials processing and OEM production to scale expansion and independent brands.

Zhang Lai Jin, director of the economic and Information Bureau of Wenshang County, told reporters confidently.

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< p > textile and garment industry has been a traditional pillar industry and an important livelihood industry in Wenshang.

In recent years, the textile and garment industry in Wenshang County has developed rapidly and its scale has been expanding.

Up to now, the county's textile and garment industry already has 376 manufacturing enterprises, including 35 textile enterprises, and 341 garment enterprises. There are 341 main garment enterprises, namely, silk clothing, golden island a target= "_blank" href= "//www.sjfzxm.com/", "dress less than /a", "Wan FA clothing" and so on.

The South Station Town (Development Zone) of Wenshang County has been included in the development plan of Shandong's textile and garment industrial town with obvious cluster effect.

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< p > to further implement the mass line, enhance the level of government service for enterprises, enhance the cluster effect of textile and garment industry, and achieve the strategic pformation of market terminal products, Wenshang County has put forward a loud slogan to create a new mode of e-commerce marketing, guided and promoted the pformation of textile and apparel marketing mode, promoted the information integration of garment processing enterprises, promoted the pformation of raw materials processing to independent brands, and built a famous production base of "a target=" _blank "href=" //www.sjfzxm.com/ "brand clothing" /a ".

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< p > < strong > build up a platform to boost industrial upgrading < /strong > /p >

< p > Wenshang County organized 5 symposiums of textile and garment enterprises, and went deep into enterprise research 18 times to understand the current marketing models of textile and garment enterprises.

Combined with the characteristics of enterprises, personalization puts forward the mode of "government guidance, market operation and enterprise lead singing", and plans the construction of China International Clothing and e-commerce center.

Through the effective operation of this platform, we will enhance the competitiveness of garment products in Wenshang County, enhance the influence and extroversion of the garment industry, elongate the industrial chain, and accelerate the pformation and upgrading of the industry.

After the successful marketing of garment enterprises, construction machinery, coal and electricity chemical industry, energy conservation and environmental protection enterprises are gradually absorbed.

In addition, Wenshang County also provides logistics bases in the area where e-commerce centers are located, collaborating with the surrounding logistics centers, and establishing logistics guarantee system for textile raw materials, equipment and accessories and products.

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< p > < strong > independent brand, stimulating endogenous power < /strong > < /p >

< p > e-commerce must have its own brand.

In Wenshang County, "take the opportunity to make a living", vigorously promote the "independent brand building project", with innovation as the driving force, project as the carrier, and market orientation, aiming at increasing market and improving quality, encourage enterprises to increase brand innovation, formulate feasible brand strategy plan, implement brand strategy, give full play to the advantages of product brand benefits such as "willing to be able to win", "morning posture", "pride of China", "Jiajie" and so on. Take brand as the leader, promote the comprehensive development of textile and garment industry in Wenshang County, and create a textile and garment industry base.

Up to now, about 100 clothing enterprises in Wenshang County have built at least one brand of their own.

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< p > < strong > the United Nations and the United Nations. The main stream is large flow and large visit < /strong > < /p >

< p > electronic commerce should have "big name".

Wenshang County has decided to cooperate with the Internet marketing giant "Taobao Tmall mall". With the name of "Tmall Museum", it aims to promote the pformation and upgrading of traditional garment enterprises as the core, with the goal of supporting the development and expansion of e-commerce enterprises, focusing on creating a platform (clothing e-commerce public service platform), two bases (e-commerce talents training base, e-commerce business incubator base), three centers (clothing experience center, clothing electronic sales center, R & D design center).

Attract netizens' attention.

At the same time, we should actively promote the external publicity of enterprises, attract users' attention, and create data "big flow and large visit".

After the successful marketing of garment enterprises, construction machinery, coal and electricity chemical industry, energy conservation and environmental protection enterprises are gradually absorbed.

Among them, the clothing exhibition experience center mainly focuses on displaying the independent clothing products of Wenshang County, creating a good experience atmosphere and enhancing the confidence of the upstream and downstream merchants. The e-commerce center is mainly responsible for the operation of the Tmall flagship store and franchise store of the backbone clothing enterprises of the county, which is responsible for training exchanges, business incubation, intermediary services, etc. the clothing research and design center mainly provides clothing research and development, design, printing, engineering analysis, production auxiliary tool development and other services for garment enterprises in the county, making up for the short board design and development of small enterprises, promoting the sharing of garment designers and R & D equipment, and plays an important role in improving the clothing production level of the county.

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< p > < strong > key cultivation, pushing and expanding, < /strong > /p >

< p > Wenshang County has also included the textile and garment industry in the "five major characteristic industries cultivation project", focusing on supporting cultivation, relying on the textile and garment characteristic industry town and the coordinated processing area, and promoting the overall strength and level of the industry through internal, external and joint venture cooperation.

We should rely on the leading enterprises such as Ruyi Tian Rong, Ruyi Ru FA, AI Si Jie, Jin Dao costumes, costumes and costumes, etc., to guide enterprises to rely on the great alliance and attach importance to grafting cooperation with UNIQLO, ZARA, Metersbonwe, and other big enterprises and big brands, so as to achieve the win-win of scale expansion and quality brand.

Attracting strategic capital to speed up the development of enterprises.

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