Choosing Clothing Shop Location: From The Point Of View Of Store Type And Competition

The location of clothing shops can be distinguished from geographical location and competition.

1. according to geographical location, clothing shops can be divided into four categories: Business Center, quasi business center, suburban and residential area.

1) the commercial center clothing store.

This kind of shop is located in the prosperous business district of the city, where all kinds of commercial and entertainment facilities are built up, and the density of pedestrian and traffic flow is the largest. Accordingly, the radiation intensity of this kind of shop is strong, and the scope of business circle is relatively extensive.

2) quasi commercial center type.

This kind of store is located in the regional business center, with important traffic arteries connected, and customers have less traffic than the city's commercial centers, especially the number of mobile customers.

3) a suburban shop site.

This is a store with the relocation of the urban population. Its customers are few but fixed, and the cost of operation is very low.

4) residential district type.

The shops are located in densely populated communities, serving a fixed population.

2. from

From the point of view, clothing store address can be divided into two categories: competition type and isolated type.

1) a competitive shop site.

Refers to the existence of competitors in the same business circle.

There are two kinds of competitors: one is the same chain store, the other is from such rivals.

The pressure is the biggest; two is the store that has overlapping or overlapping with our business scope.

2) isolated type

。

Contrary to competitive stores, there are no two types of competitors in the business circle.

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First of all, from the appetite, you need to understand what they need to eat.

This requires every garment agent to first display experts in the store, and then to be a smart buyer.

You must make sure that the best merchandising plan of each specification can be divided into several zones, and which goods are displayed in each district. These goods must have several series, several styles and several color systems.

It is very knowledgeable and scientific that goods are sold, goods, goods and so on.

For example, 60 shops should display at least a few series of products. Each series should have at least several styles. Each color should have at least a number of colors, and each color system should be displayed on several screens to ensure the basic display requirements, ensure the serialization and gradation of the product display, and reflect the comprehensive advantages of the brand monopoly.

Otherwise, it will reduce the market's ability to satisfy the market, give people the feeling of single product, lack of choice and comparison, and finally lose the chance to make a deal.

Therefore, in order to do scientific ordering, we must first understand the importance of basic display, and then use the brilliant eye of the professional buyer to plan your display content, that is, pick the goods.

According to the local cultural environment, fashion trends, consumer preferences, habits and characteristics, we should provide a scientific buyer for each subordinate store.

Buyers must be able to accurately grasp the local fashion trends, clothing preferences, consumer psychology, etc., if you are not sure, you can also explore and train buyers in the underwear franchisee, shopping guide, smart buyers are very important for ordering, with professional buyers, what to eat can really get a scientific solution.