Store Bully Is Afraid Of Being Abandoned, Tolerance Psychology, Connivance Brand.

Zhou Ting, President of the luxury goods field and President of the Institute of wealth quality, in many manufacturing industries, there are recall mechanisms for the same batch of substandard products.

Luxury brands also support unconditional return in Hongkong. It is easier to return them in stores in Europe and America. Sometimes, they do not even need to produce the shopping vouchers.

At present many

The after-sales service in China does not conform to the corresponding standards of the state's protection of consumers' rights and interests. Luxury brands also believe that the Chinese people do not understand the international luxury service market if the information is closed.

Enterprise brand consultant and brand strategy expert Li Guangdou: ZARA is now the world's most famous fast consumer.

Its product positioning is cheap and targeted at mass consumption.

When the brand is strong enough, he will think that negative exposure will not shake its market position at all.

Another problem is the exposure of these clothes.

The problem seems to be "painless" for some young consumers.

When these young consumers spend more than 100 yuan on buying a dress, they may only wear one or two times, they will not care too much about the quality of the clothes that may exist.

At the same time, under the environment that China's fake products and quality are generally not high, consumers have already had "tolerance psychology". They coexist relatively quietly with forgery, pollution and low quality. They are not sensitive to some quality problems, and also condoned the brand behavior to a certain extent.

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Looking at the marketing methods of retail giants and electric business enterprises, every family has killer and promotional nodes.

Gome "3. 15" launched the "black Friday" Shopping Festival, Suning built "818 easy shopping day", Jingdong and Tmall collectively encircled and attacked "double 11".

"With the increase of home appliances in the electricity supplier channel, there is an obvious characteristic in the home appliance retail industry: the sales promotion period of the home appliance retail market no longer focuses on the traditional marketing nodes such as May 1 and eleven.

The promotion of home appliance retailing has also become normal. Almost every two months, home appliance retailers will create new promotion nodes.

The sales promotion period of household appliances was disrupted, and began to fragmented and dispersed, showing more and more trends.

Liang Zhenpeng thinks.

He said that for consumers, retailers and home appliance manufacturers, the decentralization and decentralization of this promotion time node make it more busier, but it helps them effectively reduce market risks and constantly stimulate consumers' shopping enthusiasm.

However, consumers may also be confused about so many promotional time nodes.

While promoting large-scale sales, enterprises should also avoid false promotions.

"The development of e-commerce channels has brought a great impact on offline stores. But unlike Suning's outstretched antennae in many fields, Gome business has been focusing on retailing. When the appliance retail market is shrinking, Gome's focus has made it easier to improve its business efficiency and achieve a resumption of growth in performance.

Meanwhile, this year, under the concept of "Internet +", the outbreak of the market for smart phones and household electrical appliances will enable retail enterprises in the mobile phone field to enjoy continuous performance growth for many years.

The industry believes that.