The Professional Fashion Buyer Explains The Truth Of "Buy And Buy" For You.

Speaking of fashion buyers, which makes many women jealous and jealous of their profession, most people's impression is "buy, buy, buy!" is that really a simple thing to buy and buy? Actually, it is not.

Today, let's break the impression of YY's fashionable buyer, let's talk about their lives.

There is usually no possibility of permanent buyers in the country, because in terms of market characteristics, industry analysis and fashion trends, new people in this industry usually need 35 years to do sales analysis with Excel.

Overtime is something.

They need to spend more time analyzing what clothes they bought last season and why they sell well.

So, all the people you think are the most Fancy professionals in the industry, at least they are people who have been rolling around for many years in the clothing data analysis.

At the same time, the biggest misconception of the fashionable buyer is that fashion buyers need strong aesthetic ability, rich brand knowledge, keen fashion sense and excellent dressing quality to do the job. In fact, these are not the most important things in the consensus of the industry.

What do they do for this position? They need more sober minds, love for fashion, not love, and strong analytical skills.

"For every fashion week, our Shopping list has nothing to do with personal taste. We need to analyze the sales situation in the store, as well as customers' preferences, and run more showroom so as to tap more potential brands."

"But you have all the industry.

The illusion is true, "she said with a smile.

During the fashion week, they will receive invitations from major brands. The invited buyers are obliged to receive all the new designers and independent designers to help brands disseminate and even order.

In the past major fashion week, we will see some fashion stars and designers besides fashion stars and designers. They are dressed up in fashion, dressed in avant-garde, and are very good at speaking.

But often most of these people will sit at the front desk of the viewing room, which is usually just a big coffee designer. Yes, they are fashion buyers.

According to a well-known buyer's shop in Milan.

Their purchase usually happens in the Showroom of each brand. In busy fashion week, running six or seven stores a day is often the case.

At the same time, they will not have the chance to hate the sky high because you need to maintain full strength to cope with the possibility of walking fast for ten hours a day.

However, she also said that this is only the behavior of professional buyers. The fashion week of non professional buyers may be much lighter than them.

In China, there are not enough professionals who can really be called the professional fashion buyer. In the well-known large fashion shop, such as lancafor, old Buddha, and so on, the most popular professional buyers are Hong Kong people.