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Where Did The Designers Of The Old Fashion Houses Go?

2017/7/24 12:16:00 73

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Original Givenchy creative director Riccardo Tisci

According to the world clothing shoes and hats net, in the past three years,

fashion

Perhaps the most frequently reported news in the media is dismissal and appointment.

The creative director from high altitude falls into the world, and he can bring together two All-Star football teams.

Frida Giannini, Alber Elbaz, Riccardo Tisci, Hedi Slimane, Peter Copping...

"No matter how talented you are, you will be out if you don't do well in a season."

Frances Corner, a professor at the London Fashion Institute, told reporters.

In the fashion of this high-speed running giant.

Designer

Not only should we step on the drum to bring forth the new, but also produce a beautiful performance report to satisfy the shareholders.

Original Lanvin creative director Alber Elbaz

Even if the above two points are successfully achieved, the creative director may not be able to secure his position.

When he gains power one day, he may be close to being fired.

Whether Yves Saint Laurent, Balenciaga or Givenchy, the founder of these luxury brands is designers.

They left behind not only classic designs but also gold lettered signboards.

Therefore, most brands want the creative director to carry forward the historical heritage rather than over ego.

That's why every time a season is released, designers always claim to be in the direction.

brand

The founder made a salute during a certain period of time.

"You see, the reputation of Nicolas Ghesqui re is not as good as that of Louis Vuitton, but Riccardo Tisci is more famous than Givenchy."

Mathias Ohrel's company M-O recommends creative talents for major fashion companies. He compares two equally excellent designers.

In February of this year, Riccardo Tisci separated from her family and replaced him with a more low-key Clare Waight-Keller.

The age of talented designers is coming to an end, as more and more fashion brands turn creative directors into creative leadership teams.

Bally CEO Fr e d ric de Narp decided to set up a three person leadership class last year, which is responsible for accessories, shoes and garments.

"In this way, the risk of investment becomes smaller.

Imagine that when a brand director is in charge of a creative director, what if he leaves or has an accident? "He explains," customers come to buy Bally, not the designer, but the brand inheritance.

Salvatore Ferragamo is another case.

Last year, the Italian company replaced the creative director, Massimiliano Giornett, and split the duties into three parts: Men's wear, women's wear and shoes.

For the star designers coming out of the besieged city, the new brand is a way out.

The Italians who went through Yves Saint Laurent, Ermenegildo Zegna and Agnona recently released the latest project Random Identity through Instagram.

The test water series is made up of 16 black shapes, named "Random Identity", inspired by the designer's Berlin friends.

From the perspective of profile, they follow the style of Stefano Pilati in the Ermenegildo Zegna era.

The popular jacket and down jacket are not popular.

According to the world clothing and shoe net, if the test version is good, Random Identity is likely to be used as the brand name of Stefano Pilati.

Financial news reports that other designers also have the idea of seeking capital to create a brand.

However, investing in fashion is not easy.

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An anonymous investor said that if a designer wants to raise capital, he must give up full control.

"When you get money from a fund or a company and become a minority shareholder, it means you become an employee."

He explained that "if investors want to repay, they will do franchising and sub line".

In the headhunting company Martens & Heads European partner Mary Gallagher, identity change is not so easy, "very few designers can come up with a business plan that presents to investors."

In general, it takes several years for the creative director to leave the company to go back to business.

Phoebe Philo 2006 disappeared almost two years after leaving Chlo, and later became the creative director of C line.

In the meantime, she gave birth to second babies and worked as a consultant for Gap for some time.

Hedi Slimane left the post of creative director of Dior men's clothing in 2007 and devoted herself to photography until 2012 as the creative director of Yves Saint Laurent.

Last year, when he left, he turned to photography again.

Hedi Slimane takes photos of Buddha Karl Lagerfeld

Of course, competition prohibition agreement is a great restriction for designers to rise and fall.

However, many designers are looking for a wider sky.

After leaving from Oscar de la Renta, Peter Copping returned to the castle of Normandy, concentrating on interior decorations, and once heard that Riccardo Tisci, who wants to go to Versace, is now continuing to cooperate with Nike; Alber is busy with projects and perfume design.

Riccardo Tisci sports shoes designed for Nike

Perfume bottle body designed by Alber Elbaz

As professor Frances Corner has said, fashion is just the tip of iceberg.

"Fashion education in twenty-first Century can cultivate many industry talents, such as photography, art, modeling, interior design, accessories, custom tailored design and so on."

He even mentioned crossover, "those who know the human body and have aesthetic designs can also design intelligent products for the technology companies, and get involved in sustainable fields or restaurants."

There are many ways out.

More interesting reports, please pay attention to the world clothing shoes and hats net.

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