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Ningbo Expo Will Enter The Final Stage Of Preparation.

2008/8/27 11:18:00 27

Ningbo Expo

      宁波服博会离10月开幕还有将近两个月的时间

As a contractor, the Ningbo Economic Commission and the executive contractor Ningbo Hua Bo exhibition company have entered a tense "battle" state.

As a matter of fact, the "string" of the Ningbo Clothing Fair has not been loosened since its establishment.

As early as last November, the official website of the Ningbo Clothing Fair, we captured this kind of rhythm and information. After the successful closure of the Eleventh Ningbo trade fair, it was too late to "celebrate". The organizers began to hold a deliberate Seminar on the participation of different subjects, brewing a new plan of the new Expo.

When you have witnessed such an efficiency and exhibition mode, it is easy to understand why the Ningbo Fair will be able to make steady progress in the age of 10 years.

Of course, "recruitment is not physical labor, it depends on the quality and charm of the exhibition itself to win the favor of exhibitors and professional customers.

Therefore, planning consciousness is very important.

Zhou Xueming, deputy director of Ningbo Economic Commission, said.

"We have to win the fair. The professional quality of the exhibition team must be higher than that of the exhibitors. This is a hard truth."

Chen Guoqiang, the elders of the Ningbo fair and the Deputy Secretary General of the Ningbo municipal government, also said.

In this way, "using the brain to take orders" plus "real practice" reveals that the Ningbo Expo will soon celebrate its 12 year old birthday.

  智计

  找准“重点”:天平上的“展”与“商”

"Convention and exhibition is an economic activity, so we should abide by the law of exhibition economy. In this economic phenomenon, professional exhibitors and merchants will be absolutely" protagonists ".

Whether they are willing to hold tickets will directly determine the activity level of the exhibition.

Zhou Xueming, deputy director of Ningbo Economic Commission, said.

It can be seen that finding the "hero" in the game rules by "economic phenomenon" has become the main thread running through the exhibition and curatorial exhibition of the Ningbo Expo.

Since Convention and exhibition is an "economic phenomenon", it must have its "economic law".

The corresponding logical deduction is that as long as the "economic law" of some objective existence of "economic law" and learn "by analogy" at the same time, the Ningbo Service Expo as "economic phenomenon" to produce "economic benefits" is expected to be expected.

The question is, what kind of "economic law" can make the Ningbo fair become the guiding sign of "evergreen tree" in the exhibition industry?

Zhou Xueming's answer is very simple, but it refers to the core. There are two poles in the professional fashion show, one is the professional exhibitor, the other is the professional audience.

In the "balance" of the exhibition, we must increase the weight of the two sides and form a "balanced" situation, so that the exhibition can avoid the dilemma of "amusing ourselves".

In the eyes of Yang Jie, chairman of Ningbo Hua Bo exhibition company, his views coincide with Zhou Xueming.

"Recruitment is the key point, and investment is difficult.

Neither of these two parties is indispensable.

Otherwise, the exhibition that looks more lively is also a "monologue".

Yang Jie said.

Therefore, to grasp the balance at the two ends of the exhibition scale and make the exhibition truly become an interactive game with mutual benefit and win-win cooperation will be the most powerful step for the Ningbo Clothing Fair's "wise" order.

In addition, in addition to the "composition" in the pavilion, the "new and old" level in the pavilion is also a learning.

"The accumulation of exhibition brands requires the accumulation of customers and the accumulation of results, so that exhibitors and professional audiences will enjoy an exhibition, that is, the rate of retention of our regular customers."

Yang Jie said that from the perspective of the composition of exhibitors, the ratio of "new" and "old" should also achieve "balance".

If the main force of an exhibition is new customers every year, the vitality of the exhibition will never be long.

  正是思路的清晰,决定了招展工作的果断与效率

In the past six months, the organizing committee has been promoting recruitment and investment through various ways, such as network, mail, agency and door-to-door invitations. It has sent 10000 invitations and 10000 inviting invitations to domestic and foreign brand clothing enterprises, professional buyers and foreign envoys in China. It has also held the "Ningbo clothing and cum Clothing Fair" activities. The global tour promotion and promotion Expo has been promoted to attract exhibitors and merchants. So far, Shaoxing, Wenzhou, Shenzhen, Zhongshan, Foshan, Guangzhou, Xiamen, Qingdao, Changchun, Changchun, Qingdao, Changchun, ",", ",", ",", "China" and other domestic garment industries are relatively developed and have large demand for clothing.

"Wanli" everywhere, local industry authorities, associations, clothing enterprises reacted strongly, some garment enterprises and the Organizing Committee initially reached the intention to participate in the exhibition.

In addition to focusing on the recruitment of domestic garment industry clusters, the organizing committee is trying to spread the trend of red hot to foreign countries.

From July 21st to August 1st, the Organizing Committee led a delegation to Italy, script src=>.

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