Brand Marketing Of Shoe Enterprises Should Not Let After-Sale "Drag Behind".

　　近年来我国鞋业蓬勃发展，鞋业市场上也是国内外品牌云集，一派繁荣景象。中国制鞋行业一直在喊做高品质鞋子，提高鞋子质量。就在一片高喊下鞋类投诉竟然呈现上升趋势。最让消费者气恼的是，鞋企、鞋商在遇到问题时，基本都选择了躲闪态度。 

Recently, Miss Guan bought POOVE sports shoes from Nanan Baohui shoes and Garments Co., Ltd. in a shopping mall.

Just 1 days after buying home, the flashing lights in the shoes were gone.

The sneakers, which were originally characteristic and interesting, suddenly became inconstant.

Miss Guan went to the mall to ask for a replacement, but he was told that the flashlight was not in the three package.

Miss Guan calls the company's after-sale phone calls, which are not immediately connected, or hang up immediately.

The head of the manufacturer is also vague in explaining the problem and hastily hung up the phone.

Flashing lights in shoes are bad for just one day, and manufacturers and aftermarket have been dodging.

In the competitive market environment, brand shoes enterprises should not only use their mind to do terminal sales, but also convey the information of products to consumers.

At the same time, the shoe enterprises should improve the overall level of services, so that consumers can not only enjoy the "God" service feeling in the guidance and process tracking before sale, but also have to actively face consumers in after-sale services, so that after-sales service has always been a forgotten corner.

In order to win the consumers' affirmation and praise, the shoe enterprises must give consumers the service care from the brand, so that the brand can be improved and the word of mouth of consumers will accumulate more potential customer resources for the brand.

In the 2010 shoe market, the shoe industry is extremely difficult.

Only by actively working on brands, innovating products and improving terminal systems can shoe enterprises break this unfavorable situation and stabilize their feet in the industry so as to grow and expand.

Do not let a company get into a bad mess because of a problem.