Anta 361 Degree Sports Apparel High Profile Appearance At The Twenty-Sixth Sports Expo

The 2010 (twenty-sixth) China International Sporting Goods Fair, hosted by the State General Administration of sport, the Chinese National Sports Federation, the Chinese Olympic Committee, the China Sports Industry Federation and the China Sports Science Association, the sports equipment and equipment center of the State Sports General Administration and the Huaxing sports goods development center, was held on 20~23 May at the New International Exhibition Center in Beijing.

Famous sportswear at home and abroad has made a high-profile appearance, showing its latest products and brand concept to the audience.

In the sportswear exhibition area, domestic brands are playing the leading role. While Anta, 361 degree, Huili and other sports brands are making a high-profile appearance, Shanghai Xingnuo sports apparel manufacturers also produce their own hi-tech fabrics to show their strength to downstream enterprises. Foreign brands such as Adidas and lotto are also competing for audiences' eyeballs in various ways.

As the official supplier of the world cup in South Africa, Adidas showcased the world cup in South Africa for the audience to feast their eyes on.

The Expo has opened all 8 pavilions in the new Beijing International Exhibition Centre. The total exhibition area is over 100 thousand square meters. It is divided into seven exhibition areas, such as sportswear, outdoor sports, net feather sports, ball games, fitness equipment, facilities, sports bicycles and roller skating. It attracted more than 1000 domestic and foreign enterprises to participate in the exhibition, and attracted more than 50 thousand visitors in four days.

At the moment when the overall situation of sports goods industry in China continues to improve and industry consolidation is further intensified, the holding of the 2010 Expo will undoubtedly add fuel to the flames.

But market participants also believe that the overall recovery of the sporting goods industry remains to be seen. In the battle of this recovery, the expansion of brand and channel will determine the future market structure.

Judging from the current situation, the advantage of large brand enterprises will continue to expand in the market, and the competition among brand enterprises will become more intense.