Fabric Innovation And Clothing Production

China has the largest market for fabric production and consumption in the world, under the shadow of the financial crisis.

"Promoting innovation of industrial chain with fabric innovation"

Zhang Longlin, associate professor of textile and clothing College of Southwestern University, permanent member of Chongqing Garment Industry Association

Textile and clothing weekly: which link is most important in the industry chain innovation of garment industry?

Zhang Longlin: in today's fashion industry chain innovation, the concept of leadership is the most important.

For example, many provinces in the West are also striving for the pfer policy of the country in the clothing industry, but they do not consider the local industrial structure at all.

Textile and clothing weekly: as the upstream of the apparel industry chain, what is the feasibility of promoting the innovation of industrial chain through fabric innovation?

Zhang Longlin: through

Textile and clothing weekly: so what are your suggestions for the fabric innovation of enterprises?

Zhang Longlin: China's clothing market is a market that consumers are guided by enterprises. A large number of conceptual marketing of enterprises is to induce consumers.

Chinese consumers' understanding of clothing is still very low, mainly because China has not yet established a complete set of dress codes that are recognized by consumers.

With the improvement of people's living standard, people's understanding of fabrics is getting deeper and deeper.

Fabric enterprises should develop more targeted functional fibers and functional fabrics, and improve the capability of independent research and development of functional fabrics in China.

For civil purposes, enterprises should develop self-adaptive ethical standards for consumers to develop fabrics suitable for different product categories and climates.