H&M&Nbsp; Sales Increased In July

Swedish fashion

Chain company H&M released its sales performance in July.

Data show that in July this year, the total sales volume of H&M stores (including new stores shortly after opening up) increased by 21% over the same period.

For specific sales data, H&M has not been released.

But according to market analysts, the total sales increase of H&M is 11.7%.

Sales rose by 1.7% over the past year.

H&M

The company's first quarter earnings report showed that the company's net profit rose 45% from last year's 2 billion 600 million kronor to 3 billion 700 million kronor ($511 million).

As the second largest fashion retailer in Europe, H&M has increased its quarterly sales from 23 billion 300 million kronor in the same period last year to 24 billion 800 million kronor, an increase of 7% over the same period last year.

According to local currency, the company's sales increased by 13% this quarter, but if the new stores were excluded, the sales increased by only 2% this quarter.

The gross profit margin of the company increased from 56.6% in the same period last year to 61.9%, higher than analysts expected.

As of February this year, the company had 1992 stores, compared with 1748 in the same period last year.

enterprise

It was founded in 1947 by ErlingPersson in 1947. The company's current CEO is Carle Persson, the great grandson of Persson.

He succeeded Rolf, RolfEriksen, who is retiring from H&M in July 1, 2008.

At present, with good development momentum, H&M is only the third largest fashion chain store in the world, behind the United States' GAAP group and Spain's Inditex group.

At present, from KarlLagerfeld, designer Carle to Sonia Rykiel, H&M has worked with them.