Anta And Other Sports Brand Prices Are Unstoppable.

Rising prices seem to have become the mainstream of the footwear industry recently. Recently, I reviewed the earnings and quarterly reports of several listed companies, and found that a number of sporting goods brands had raised their prices this year.

A few days ago, XTEP announced half a year report, the first half of the year's overall revenue rose 22% to 2 billion yuan, gross profit margin increased 2.1 percentage points to 40.7%, operating profit margin increased 2.4 percentage points to 22.2%., and such a result, in addition to sales increase, there is a very important reason is the rise of single price.

It is understood that before the average selling price of XTEP's footwear products has increased by 6.6%, the average selling price of clothing products has increased by 13.9%., the average selling price (wholesale price) of XTEP footwear products is 85.7 yuan, and the average selling price of clothing products (wholesale price) is 52.5 yuan.

Anta: average selling price increased by 2%

In the first half of this year, the average selling price (wholesale price) of Anta footwear increased by 2% to 96.9 yuan, and the price of clothing products increased by 7.1% to RMB 49.6 yuan.

Li Ning Co also announced in June this year that the average retail price of footwear products will increase by 7.8% in the fourth quarter of this year, and the retail price of clothing products will increase by 17.9%.

360 degrees,

Price increase is the main reason for raising prices.

"Now that raw materials have gone up very badly, raw materials are rising at home and abroad, and the cost of labor is also rising. This is a thorny problem."

A shoe and clothing industry is like this to the author.

According to XTEP semi annual report, the cost of employees has increased from 81 million 318 thousand yuan to 95 million 345 thousand yuan, up 17.2% from the same period last year, and the cost of raw materials sales increased by 18.7% to 537 million yuan.

Anta has gained even more.

Raw material expenditure in the first half of the year was 287 million 200 thousand yuan, an increase of 51.6% over the same period last year, and the direct wage expenditure was 144 million 900 thousand yuan, an increase of 20.6%.

Insiders said that in addition to the pressure of cost increase, there are also some fashion, fashion brand advertising marketing, publicity fees and so on.