You Can'T Always Change The Runway If You Want To Succeed.

"Husband and wife shop" is a lot of small and medium-sized businesses.

Husband starts a business and loves to change careers.

"In fact, our first project should have been successful if we stick to it now."

When he first started his business, Geng Junjie, the big man, was the "steering wheel" in his family. He was a little anxious. Although he was efficient in his work, he always liked to change the runway and began his ten years of entrepreneurship. He took Liang Suping several times.

In 1993, he

In 1998, when a textile factory in Zhengzhou went bankrupt, Geng Junjie received equipment and materials in the factory. He found that the factory's product seal line had huge profit margins, so he turned the factory into an industrial line factory.

However, it didn't take long for the factory to operate.

A few years later, the relatives of Geng Junjie's compression board factory and industrial line factory did a good job. The business was on the right track and they were all bosses. Geng Junjie began to reflect on himself.

"It seems that I am a bit of a fish in the mud. When I meet with some difficulties in the process of starting a business, I want to give up and keep it up."

Geng Junjie decided to give full play to his virtues of hard work and turn the steering wheel to his wife Liang Suping.

Wife at the helm, the couple insist on developing "tailings".

In 2003, Liang Suping, who worked in Guangdong garment factory, discovered a business opportunity: some international brand clothing manufacturers sold at low prices to make the remaining "tailings" for clothing. The remaining fabrics were not only of good quality, but also made of children's clothing and household clothes, which could "turn waste into treasure".

"We signed contracts with Nike, ADI and some home textile brands, and bought their remaining fabrics for processing. The garments made are very popular in the market."

The couple first set up a booth in Kaifeng, and the pure cotton padded clothes of several yuan were very popular with the salaried people. Many customers went home to wear comfortably and became a repeat customer and recommended to their relatives and friends.

In 2008, Liang Suping's entrepreneurial steering wheel was promoted again. She and Geng Junjie took part in the SYB training of Zhengzhou entrepreneurial guidance center, and in June of the same year, they began to create the brand of "Kang Yue clothing".

Joint venture "street stalls" to become self owned brand

When he first started his business, Geng Junjie joked that he was only a "street angel", selling stalls in some streets and streets in Zhengzhou and Kaifeng, and selling "end single fabric clothing".

"The cost is 4 yuan, the selling price is only 5 yuan, the cost is 8 yuan, sells 10 yuan."

It is not only low in profit, but also very tiring.

"Once, he complained that business was bad.

He set a goal for himself. If the profit is not enough 50 thousand a year, he will not do it.

As a result, we made a profit of 50 thousand in that month. This has become the first pot of gold in our business, and has further strengthened our entrepreneurial confidence. "

Liang Suping also encouraged her husband on text messages: "we must never give up when we want to believe in our abilities."

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In 2009, the dawn of entrepreneurship began. Two couples in Zhongmu had their own factory buildings, and their employees reached more than 30. Geng Junjie was in charge of clothing production and pportation. Liang Suping was responsible for the sales link. Two people had a clear division of labor. They had been built by a small "husband and wife shop" to become the first clothing brand in the province.

Business experience can not be reached without changing the runway.

"We have formed our own business model now, and the future plan is to expand the scale of production through loans, and to create our own sales dress at the end of the month."

Liang Suping said that now they have set up agents in several cities in China, and the next task is to increase production capacity and make their own brands.

"Summing up experience, starting a business can not change the runway, look at the projects I gave up before, and they are doing quite well now. If I persist at that time, I should have succeeded earlier than I am now."

Geng Junjie said, however, his experience summed up the most precious, "if there is no such contrast and summary, this project may not be able to persist."

Liang Suping said, "do not change the runway" is their most valuable entrepreneurial experience.