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The Industry With The Most Money Power (Three)

2010/9/24 16:00:00 32

Emphasize

Tailor-made

Winning ethnic identity

So-called

Individualization

The concept can be divided into two categories: one is commodity personalization, which mainly focuses on the characteristics of young people changing, seeking novelty, and strong personal consciousness. It will visualize self consciousness and tailor unique personalized products for each customer, such as personalized pendant, portrait dolls, personalized print, etc., to satisfy consumers' potential narcissistic complex and generate business opportunities.

The other is the personalization of shops. As many domestic retail businesses have entered the stage of full competition, the key to the success of opening stores is to give consumers a sense of identity and a unique shop personality.

For example, Starbucks which sells coffee, MUJI products selling daily necessities, The Body Shop for beauty care products, etc., is representative of the shop personalization.

Avoid epidemic fever, reduce business opportunities, and improve technology to close to stores.

At present, there are many personalized products, such as big stickers and digital photo seals. However, due to the low level of technology and the upsurge of popularity, such products are not easy to make creative changes, and it is also easy to bring down business opportunities. In addition, some high priced artworks, such as glazed glaze, are subject to market restrictions, and not everyone can afford to spend. Therefore, in personal entrepreneurship, it is necessary to cut around the living goods and tailor personalized creative products to a larger profit base.

For example, the arecii doll, who has been open to join, is mainly made through the change of materials and artistic creative design to make personalized products. The investment amount is about 100 thousand yuan, because the gross profit can be as high as six to 80%, and it can be recovered in the first half of the year.

Another business opportunity for the development of personalized goods is mainly because the large stores at this stage are looking for commodity differentiation and scramble for unique personalized products. Therefore, even if there is no financial background, as long as the products are special, stores are very welcome to enter, for example, selling the "puppet heart" of the German national incense puppet, for example, the stores are invited to enter the store less than half a year.

And the advantage of being stationed in a store is that it can greatly enhance the turnover and popularity through the gathering power of stores.