Management Strategy Of Foreign Trade Clothing Store

In recent years, foreign trade clothing, because of its novel style and excellent workmanship, is both economical and fashionable, especially in possession.

It seems that the investment in foreign trade clothing stores is not big, but it is not the same as that of other clothing stores.

Now let's introduce the know-how of foreign trade clothing store's investment and operation.

Two suitable residential areas in business district

Many foreign trade clothing practitioners blindly pursue the commercial streets in the downtown area in the location of the shops. They believe that such areas have large passenger flow and high consumption level. In fact, business districts and residential areas have their own advantages.

Residential rental is cheap, customer base growth is slow, but stable traffic, repeat customers at least 90%-95%.

Although the business district has large traffic volume, the rents are relatively high, and most of them are tourists and tourists.

If you manage women's boutique, a lot of traffic will be a good choice.

But there is a certain risk if choosing a popular but high rent berth.

A problem must be noted in opening a foreign trade clothing store in residential areas. It is whether there are more noble houses around the residential area of the clothing store. Generally speaking, the price of "genuine" foreign trade goods with high quality will be one hundred or two hundred yuan, and some will be even higher.

Pricing should be adapted to local conditions.

Shop in commercial and residential areas, even the same thing.

There is a principle in pricing, that is, the profit of each garment should at least double that of the cost. If it is less than doubled, it will be difficult to maintain.

Therefore, we must calculate clearly when pricing, and don't cut prices simply because business is bad.

Some styles that you consider to be "excellent" should not be thrown into the basket of special prices even after the season. Good things should be sold at a good price.

To expand is to be careful and do more than to do fine.

No matter what type of clothing store, the amount of energy invested will determine the size of the profit.

Therefore, to make money for clothing, we must do it by force.

Affinity does not mean that everything is taken care of. The garment industry is updating rapidly, so we must always pay attention to the dynamics of the industry. As a boss, the main responsibility is to find the source of goods.

Shop sales can not be done on their own, should be given to shop assistants, so training a competent salesperson is very important.

If you shop for a few months, shopkeepers will have to spend more time developing shop assistants.

Only when the clerk is stable, can the store be stable so that the owner can have the energy to expand his career, such as opening a branch store.

Expansion is not blind. In general, new stores have to go through a year or a year and a half to stabilize. If there is a risk of rushing to open a new store before that, it is better to do more than to do well.

At present, foreign trade clothing is not only the original single goods, documentary goods and imitation goods and so on, among which imitation goods are the most prevalent.

The style of imitation goods is almost the same as the real ones, and the quality is poor, so the price is cheap, and some customers will buy it.

Anyone who has run a clothing store has sold this kind of imitation goods more or less.

Customers who buy clothes for a long time can see which is true or false at first glance, but as a shopkeeper, they can still operate in an honest manner. If customers choose the imitation goods, they must tell them to let them decide whether to buy or not.

But a good foreign trade store should sell less copies.

In addition to honesty, the most important thing in opening a foreign trade clothing store is "goods".

In addition to their constant accumulation of experience and insight to see goods, customer preferences should also be referred to.

For example, you prefer to wear dark clothes, but you will also have some bright colors to cater for the needs of customers.