5 Major Marketing Skills Of New Store Opening

Every family New store opening Everyone is full of expectation, but the small shop is not a big supermarket, not a hypermarket. Therefore, the opening of a small shop is based on borrowing opportunities rather than making progress. If this is clear, it will not waste energy, waste financial resources and do some unnecessary things.

Generally speaking, a small shop opens and completes the following aspects: basically, it can achieve the opening of new stores. Effect :

　 Decoration business put a spin on sth.

Many shops during the decoration period of sales promotion is a blank, ten days of decoration period, people at the door of the shop, wasted, in fact, this time can make a prominent big inkjet, a temporary advertising, not much cost, one hundred yuan more points can be, advertising content can be the opening of the brand image promotion, also can be a shop promotion, and a way to save money is to pull a scroll, write "how many days from a certain store open", is also good, causing customers' expectations and curiosity, for the upcoming opening up.

In addition, the production of exquisite recruitment advertisements is also a good opportunity to publicize the brand. Many stores simply write two words or several recruitment requirements, because opening shops will necessarily involve recruiting and purchasing personnel. The exquisite recruitment advertisements sometimes have much more significance than the recruitment itself, playing a very good publicity role. In fact, we also saw some companies in the newspaper through the full page of the recruitment advertisements to show the strength of the company, the same reason is the same.

Take the weekend to start business.

Can not believe what auspicious day, but the choice of opening time is very important, as far as possible to the largest number of customers, causing a sensation, usually on Friday and Saturday opening is the best, because the two days of the week are the two most people shopping feeling, and also the most time for people to flow; customers have a crowd mentality, like lively, like many people. Some shopkeepers say well, no matter how much performance they have made today, it is comfortable to watch more people.

The atmosphere is opening up.

There are too few, no, no atmosphere; of course, if conditions permit, there can be arches, some people will make bands, and so on, it is not necessary, just like fireworks, it looks vulgar and unmatched. The opening of atmosphere is to increase the rate of entering shops. Besides, music is also very important, and it must be dynamic music. The storefront without music is terrible. When you are trying to stop music, people will suddenly become confused when they try to stop the music. The sound of music covers the noise of people, and at the same time increases the customers' sense of security. There must be an atmosphere for opening business. Let customers know that you are in the new business. I do not approve of any fireworks. But we must try to make some blue flowers, at least eight. {page_break}

Promoting sales through marketing

　　由于长期养成的习惯，如果开业没有一些促销之类，顾客会不适应，其实并不是要求卖赠商品有多大价值，也并不是要求一定要让利;新饰界饰品店开业的促销一般是办理白金卡，由于我们的白金卡做得很特别很精致，市场上一般是见不到的，女孩子一见就喜欢，特别是背面有三行字，谁见了谁高兴："谨以此卡送给成功女性时尚女生有女人味的女人"，所有的女性都能对号入座;而且白金卡促销与一般的卖赠打折是不一样的，卖赠打折是一次性，而赠送白金卡可以增加顾客的黏性，促使顾客二次再次购物;当然如果是一张普普通通的贵宾卡，则没有这种神奇效果，很多人拿了就扔了，但新饰界的白金贵宾卡不同，因为她不但是一张卡，更是一件工艺品，具有收藏价值，女孩子舍不得，这也是当初制作白金卡时首先考虑的，所以造价也不便宜，是一般贵宾卡的四五倍 A lot of shops, when making VIP cards, pay much attention to how much discount they have, and some ridiculous explanation rights. We focus on the technological collectors of cards, and expound the VIP card from a deeper level. This is our original creation.

Taking commodities as opening ceremony

New stores open, customers enter the shop, customers are fresh, and we have to let customers have shopping experience; when customers have a shopping experience in the shop, the next time, there will be a sense of familiarity, and the next time they will feel relaxed, this is why our haircut likes to go to familiar barbers instead of going to places every time; in addition, when customers choose the first item, they will greatly increase their desire to buy other commodities; that is why we went to the supermarket just to buy a bottle of shampoo, and finally made a lot of things back. Therefore, it is very necessary to prepare some cheap and fine products that everyone can buy, not many, and a lot of goods. For example, supermarkets often use eggs, washing powder and cooking oil as such goods; when the new ornaments shop is open, they always prepare some small earrings, small rings, Nail Polish and so on.