Establish Sense Of Rational Participation

Set up reason Participation consciousness

By the end of the year, " Convention and exhibition style "As a matter of fact, Beijing's flourishing exhibition industry is still" bright and green ". Many enterprises want to get the last pot of gold before the new year's coming. Beijing's big exhibition hall is changing all kinds of dazzling and varied names. Exhibition A strong commercial atmosphere spreads the last "day" of the year. The reporter went to the exhibition hall to investigate it. I think the exhibition should be crowded with people. Unfortunately, the exhibition site is cold and clear, exhibitors frowning, wandering around, and in the exhibition, the exhibitors feel "deceived" to make a phone call to "condemn" the organizers. More exhibitors and exhibition companies staged "Wu Song tiger", the two sides tangled up.

The exhibition economy in various places is in the ascendant and countless. Exhibition company The phenomenon of cheating is still rampant at the end of the year. Ying Lijun, the Education Committee of China Exhibition Economy Research Association, said: "the exhibition industry in China is in the primary market stage, and the market maturity is not enough." cheating Exhibition "is one of the inevitable phenomena at this stage.

Exhibitors and exhibitors are a pair of contradictions. Ying Lijun said: "there are many exhibitors and international companies who have been cheated, but most exhibitors belong to the" perceptual type ". A more obvious trend in the behavioral characteristics of perceptual exhibitors is in a state of" not deceive oneself and deceive ", lack of rationality, lack of objectivity, lack of awareness of the theme exhibition, and part of the experience of exhibitors.

So how can we avoid cheating? We should avoid risks from "rational participation". First of all, exhibitors start from themselves, improve their participation skills and skills, exercise their eyes and eyes, recognize the authenticity of exhibitions, and train themselves to become mature exhibitors.

Chen Zeyan also pointed out that exhibitors need to be rational in their participation, and can not be trusted by salesmen. He added: "when an enterprise receives multiple invitations, it should pay attention to selecting professional exhibitions that are related to itself and take the initiative to collect more relevant exhibition information, such as: who is the sponsor, how many times the exhibition is held, media coverage and so on."

In order to expand the sales of the market, the enterprises should rationally choose the exhibition. "Generally speaking, enterprises should seriously consider whether the exhibition can combine with their strategy and not blindly look at its scale; besides, time and place should also be chosen. Since exhibitors should be steadfast and rational, they should not be careless in the selection of exhibits and booth construction.