Clothing Store Selling Skills &Nbsp; How To Guide Customers To Seize Customer Psychology?

It can be seen that the salesperson of the store is very important to greet the customers from the very beginning. Sometimes, we sometimes make mistakes even in our store sales process, which are unintentional mistakes. We should avoid them so as to improve the stores.

Twelve common psychology of customer shopping psychology:

1, realistic Psychology: refers to the psychology of customers buying clothes when they pursue the practical and practical benefits of clothing.

Realistic psychology focuses on the internal quality and actual utility of the product, but it is not too fussy about its fashionable appearance, and is closely related to the customers' economic income and consumption concept.

2, competitive psychology: to show that you are superior to others and show off your buying mentality to others. This kind of customers usually require the brand or grade of clothing when buying clothes.

3, curiosity Psychology: refers to the purchase mentality that likes to try for the main purpose. This kind of customer is always driven by the novelty of the merchandise when buying goods, hoping to know what is new and interesting, and it will produce extemporaneous purchase.

4, seeking new psychology: refers to the psychology of customers in buying clothes to pursue fashionable fashion and novelty as the main purpose. This kind of psychology focuses on the novelty, uniqueness and individuality of fashion modeling, emphasizing color, flower pattern and fabric, and whether clothing is durable, and whether the price is reasonable or not.

5, the psychology of seeking beauty: the psychology of customers seeking the beauty of clothing is the main purpose of shopping. This kind of psychology focuses on the shape, color and artistry of clothing. It pays special attention to the specific cultural taste of clothing, such as color, shape, style, and so on. It reflects the style and personality, does not like the clothes too garish, the color is disordered, and neglects the value and price of the clothing itself.

6, the psychology of seeking fame: refers to the psychology that customers purchase their costumes in pursuit of their own identity, status, values, wealth and so on, and pay more attention to the brand, price and public awareness of clothing.

7, seeking the best psychology: refers to the pursuit of quality products as the main purpose of the purchase psychology, clothing origin, manufacturers, trademarks and so on.

8, seeking cheap Psychology: refers to the main purchase mentality of customers in pursuit of cheap and preferential prices when buying clothes.

This kind of customers care more about the price of clothing, clothing for sale and discount.

9. Imitation Psychology: refers to the psychology of customers buying clothes when they are seeking to synchronize with celebrity consumption as the main purpose of purchase, also known as conformity psychology.

10, speed Psychology: refers to the purchasing psychology of customers who want to get quick and convenient service when buying clothes.

This kind of customer pays special attention to time and efficiency, and is tired of choosing too long and too low sales efficiency.

11, the good habit Psychology: refers to a purchase psychology formed by customers to satisfy their special interests. This kind of customer gets the biggest psychological satisfaction by buying the goods of preference, and has the permanent directivity.

12, seeking the psychology of Ann: the purchase mentality of customers pursuing safety and health is the main purpose. This kind of customer pays more attention to the safety, hygiene, non-toxic and no side effects of the products.

In the process of clothing sales, salesmen play an incomparable role. Whether a salesperson can master the skills of clothing sales is very important. First of all, we should pay attention to the skills of recommending purchase.

Besides showing the costumes to customers and explaining them, the salesperson also recommends clothing to customers to arouse customers' interest in buying.

The following methods can be used for recommending clothing:

1, when you have confidence in recommending and recommending clothing to customers, the salesperson must have confidence in order to make customers have a sense of trust in clothing.

2. Suitable for customers' recommendation.

When the customer prompts the goods and explains, the suitable clothing should be recommended according to the actual and objective conditions of the customers.

3, with gesture to recommend to customers.

4, with the characteristics of goods.

Each type of clothing has different features, such as the features of function, design, quality and so on. When it is recommended to the customer, the different features of the clothing should be emphasized.

5, focus on commodities.

When recommending clothing to customers, we should try our best to introduce the topic to the costumes and observe the customers' response to the clothing so as to facilitate the sales in time.

6, accurately mention the advantages of all kinds of garments.

When explaining and recommending clothing to customers, it is necessary to compare the different types of garments and accurately tell the advantages of all kinds of garments.

Second, we should pay attention to the key selling skills.

Key sales are targeted.

For clothing design, function, quality, price and other factors, it should be suitable for people, so that the psychological pition from "comparison" to "faith" can be truly achieved, and eventually the sales will be successful.

In a very short period of time, allowing customers to have the belief in buying is a very important part of sales.

Key sales have the following principles:

1, start with 4W.

From wearing time When, wearing Where, wearing objects Who, wearing the purpose of Why to do a good job in the purchase of staff, is conducive to the success of sales.

2, the key should be brief.

When explaining the characteristics of clothing, customers should be concise and clear in content and easy to understand.

The most important feature of clothing merchandise is to first say, if there is time, to spread it on layer by layer.

3, specific performance.

According to the customers' situation, they should act according to their circumstances. They must not say the same thing. They only say, "this dress is good", "this dress you are most suitable for" and so on are too simple and general marketing language.

Depending on the sales target, the way of speaking is changed.

We should introduce different contents to different customers and make them suitable for others.

4, the salesperson should grasp the prevailing trends and understand the vanguard of fashion, and show customers that clothing is in line with the trend of fashion.