At The End Of The Year, The Sales War Started &Nbsp; &Nbsp; Each Store Staged A Discount War.

Following spring and Parkson, Paris launched the first wave of the year's end.

Businessmen are also fighting the secret between discounts and gang members.

Impatient

After Paris spring and Parkson launched the first wave of sales promotion in the end of the year, the Pacific department store will also join the Christmas discount promotion campaign this weekend.

Starting from this Friday, the Pacific department store will pay 100 yuan on the basis of "300 minus 150" and then discount it to 1000. The discount rate will be lowest to 55% off, while the discount for the anniversary of the landmark will reach 55% off.

The new world, which is about to launch the year-end promotion, says that this year's anniversary will adopt the latest "accumulation shopping" mode, with a minimum discount of about 57.2% off.

"This year, clothing, footwear and other commodity prices generally rose, because the price tag is too expensive. In the past, the sales promotion of the mall has been pushed 300 to 100, 300 to 120, and so on. It has been difficult to mobilize the enthusiasm of consumers. Many customers have tightened their purse and waited for enough sales promotion to launch. It can be said that the sales promotion of less than 50 percent off this year is simply not attracting popularity, so competition is also fierce."

People in the market say frankly.

In addition, in view of the December 31st crossing, most stores have revealed that they will delay sales on that day.

By then, Zhengda Plaza will be open overnight until 2 o'clock in the morning of new year's day, extending 4 hours longer than usual. The center will extend the business hours on the evening of 31 to 0:30 in the morning of second days.

In addition, the major shopping malls of Xujiahui business circle will also postpone business hours until the next day.

Businesses are fighting for the promotion efforts, and the blood group is fighting harder.

"Now we can take the full amount of the stuff, then pick up the voucher on the 31 day, and I buy 3 things."

In recent days, the relevant discussions in the shopping forum are endless.

Yesterday, a netizen revealed on the Internet that she had successfully placed an order in the first eight hundred friends, which attracted many netizens' attention.

The netizen revealed that she heard from a staff member of a French brand counter that this year's first year of the year's activities were still the same as last year's "consumption of 500 yuan to send 300 yuan consumption coupons", and then to the cash register to receive the corresponding coupons on the day of the activity.

Coincidentally, another netizen also posted that Xie Ruilin had already been able to place an order, not limited to the amount of consumption, while brands like Zhou Shengsheng and Zhou Dafu had to spend 10 thousand yuan before they could "order".

Yesterday afternoon, when the reporter came to the first eight hundred company, he tried to "order" at many counters, and found that many counters began to accept orders in secret, but the demand was to pay the full amount.

A staff member also advised the reporter to say, "if you book it early, you won't have to rush around, so we can relax."

However, at a clothing counter on the 3 floor, a service man said, "ordering" will take a few days. Now the counter is busy adjusting the goods. When the goods are ready, they will be able to place an order.

"I hate the idea of ordering in advance, which is unfair to customers who go shopping directly.

I once took part in the annual activities of the eight hundred friends, and rushed to buy clothes of a certain brand late at night, and found that there were very few clothes on the shelves, but on the floor there were a lot of clothes packed in bags, and the salesmen said that clothes were basically ordered out in advance.

If we all place an order in advance, what is the significance of the on-site discount? "

"In order to balance various shopping malls, brand suppliers give each store a limited quantity of goods. Therefore, sales promotion at the end of the year is one of the most troublesome problems for shopping malls, which is" catching up with goods ", especially for some good brands. At the end of the year, goods are always in short supply.

A person in charge of a shopping mall in Xujiahui said that the mall did not advocate ordering in advance, so that it was easy to lose the goods when it was really promoted. "But after all, this is a practice of a single brand, and the shopping mall is also hard to restrain".

The reporter understands, at present, some brands have launched "timed pick up" measures to prevent customers from placing orders ahead of time.

During the Paris spring Wujiaochang store delayed promotional activities last weekend, some popular brands launched measures that must be paid within 3 hours.

"If everyone takes a booking, when the activity starts at zero, consumers may not be able to buy clothes at the scene."

The staff said.