Marketing Fables &Nbsp; Two Stores

　　 Marketing fable Two shops

There are two shops, which are decorated at the same time and open at the same time. But after a year's operation, a shop is running better than B shop, that is to say, Party A has made a profit and Party B has lost it.

Why do we practice the same hardware at the same time, but the situation of making money is different?

It's easy to say. The boss of a shop likes chatting with customers, and the customers' needs and love are all in the bosses' understanding. So, customers want to buy biscuits for the elderly at home. He will say, "this lady, the old people are not good at eating this kind of cake. You can try this kind of cookie, which is very digestible."

Or he would say, "this mother, the little boy eats this cookie, and this biscuit adds calcium"; Richard, the packaged coffee is nice and inexpensive.

"Mr. Hansen, why didn't your wife come today?" "sick." In the evening, the owner of the shop asked his private doctor to make an appointment with Mr. Hansen. They appeared together at the door of Mr. Hansen.

Revelation:

Mastering the psychology of customers is often a magic weapon for winning. Jia Dian Boss management Well, mainly because he often chatted with customers, in this conversation, he learned the needs of customers, but also drew himself and his customers. Psychological distance 。 Customers have a sense of security. Customers are fully trusted by businesses, and businesses understand the needs of customers. Is there any reason for such a business?