Kisscat Wants To Enter The New Blue Ocean Of Wedding Shoes.

New year's Day is coming. Wedding Company Once again usher in the booming wedding market, while wedding dress is selling well, many new people are suitable for wedding dresses. Wedding shoes Began to be distressed.

Over the years, new year's holiday is one of the highlights of the wedding. This year, there will soon be a sacred hall for couples to enter marriage. The domestic wedding industry has basically matured. From the choice of wedding dress, wedding decoration to wedding car, wedding and even later video production, it has already formed a very systematic service standard, especially in the choice of wedding dress, especially the wedding dress of the woman. It is more colorful and colorful. The bride who likes traditional wedding can choose the Phoenix style of the ancient style. However, after the author's investigation, I find that although the choice of wedding clothes is varied, the wedding shoes, which are also important as the wedding dress, are a blank in the domestic market.

The reporter made a survey of the concept of the wedding shoes. Most of the respondents replied that "the wedding shoes are to buy a pair of new shoes when getting married". In fact, in the international market, especially in the western market, the wedding shoes and the ordinary shoes are two different concepts, not only the west, but also the wedding shoes are very important in Chinese traditional customs. Wedding shoes, also known as "happy shoes", are "auspicious" and "old with the same head".

Our country has been very particular about married shoes since ancient times. There are also special customs for wedding shoes in many areas: in the area where the bride's shoes are to be worn, the bride's shoes should be worn by the ladies or the three generation of Veronica sole and embroidered uppers. The pair of wedding shoes are worn on the bridal sedan chair to the husband's family to wear in the sedan chair, only to wear for three days, but the bride's first born child, when she is in the moon, the bride will wear these shoes to meet the guests, which indicates that she is the mother of the first born. On the wedding day, when the bride enters a bridal chamber, she will be asked to exchange shoes with the bridegroom. The bride and groom each wear their shoes. Not only in many areas, such customs, such as Maonan, mu, Jing, Naxi, and other ethnic minorities have similar customs of "shoes of the same year" and "Dao son-in-law shoes".

Wedding shoes are not only of special significance, but also very exquisite in production. In the design of appearance, whether in the east or in the west, the wedding shoes are different from the shoes worn at ordinary times. Besides needing the same comfortable characteristics as ordinary shoes, the wedding shoes must also take into consideration the gorgeous appearance. Wedding shoes are not suitable for everyday wear. Just like Cinderella's crystal shoes in fairy tales, it must have extremely bright and outstanding features to better match the bride's wedding dress. It only belongs to the wedding dress. The design must be noble, elegant, but not overly exaggerated, and it should perfectly reflect the charm of the bride. In the Medieval Western aristocracy, the bride's wedding shoes must be employed by professional wedding shoemakers. Many of the wedding shoes are designed to use expensive fabrics from far east, silk. Some of the nobles wedding wedding shoes are expensive to produce, and their value even exceeds that of real crystal shoes.

According to the investigation, at present, there are few enterprises specializing in the production and sale of wedding shoes in the domestic market. Although many women's shoes enterprises will produce some styles of festive shoes, they are mainly aimed at making a small number of red or white high-heeled shoes products, and do not use professional shoes designer to design professional wedding shoes, which leads to the marriage shoes market becoming the blank of the wedding market.

It is reported that the company is under the banner of KissCat women's shoes The brand has already begun to fill the biggest blank market in the domestic wedding industry -- the women's wedding shoes. The reporter interviewed the responsible person of the Tian Chong footwear industry on this matter. He said, "although the details are not disclosed by reasons such as business secrets, in order to make every bride display the most perfect aspect of herself, the KissCat brand of Tian Chong shoes industry will go all the way into the women's wedding shoes market, and meet the needs of the bride with professional wedding shoes." Tian Chong shoe industry this heavy blow to attack the feminine marriage shoes market whether enables it to become the wedding shoes market leader, the reporter will carry on the track to him.