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Humanistic Coffee Shop Decoration Points

2011/1/5 15:26:00 133

Simple and elegant

artistic conception

When it comes to "carving time", many people will first think of the cottage at the east gate of Peking University more than 10 years ago. It was the earliest sculptured coffee shop.

Today, there are branches in Wei Gong Village, Xiangshan, Wudaokou, Lido and Beijing airlines.

"Carving time" is a typical representative of coffee shops in the humanities.

Here, you can come to listen to music. You can come to read books or watch movies.

Primitive wood floors, jujube curtains, and some wood furniture are its main elements.

In such a coffee shop, what is enjoyed is a calm state of mind, simplicity and nostalgia.

No noise, only calm, light music and gentle lights.

If you choose a backrest or a window on a tree, it is a different kind of artistic conception.

The cafe style of humanity is destined to have a unique location.

According to Chuang Tsai, general manager of carvings time coffee shop, humanities cafes will not be selected in downtown areas or bustling areas like fast food restaurants. The target population is not those who want fast consumption.

Therefore, the cafes of humanities will choose colleges and universities, even campus, foreign communities, and some of the more popular and strong cultural atmosphere.

Scenery

Near the area, it should be consistent with rustic and elegant style.

Because coffee shops in the humanities require higher operators.

Must

It is necessary to integrate operators' deep grasp of Humanities and art.

Therefore, at present, there are fewer brand chains in the humanities cafes, and generally are mainly based on their own brand.

The reporter understands, so far, only "carving time" has begun the pace of franchising.

However, according to Chuang Tsai, unlike other franchising practices, the operation of "carving time" is quite cautious and even conservative.

Not only the franchise fee is low, but also the franchisee's choice is stricter.

First of all, we must fully understand the characteristics of coffee shops in the humanities.

Secondly, it can bear the risk of investment and financial strength; because a family coffee shop is not as fast as it can imagine to make money, but a kind of accumulation and precipitation.

Besides, it is best to have coffee related knowledge background.

At present, the joining mode of McDonald's and KFC is being adopted by "carving time".

If the franchisee has no confidence in the early operation of the shop, he can sign a contract entrusted with the operation with headquarters and pay a fixed amount of the entrustment of the turnover ratio, and entrust the headquarters to manage his own shop in the first two or three years.

And two or three years later, the right to operate can be retracted.

This will not only reduce the investment risk of franchisees, but also enable franchisees to gradually clarify their business ideas in the case of guidance.

In the field market, "carving time" will cooperate with local partners who have experience in operation to expand regional markets.