How To Start "The First Town Of Silkworm Products In China"

In November, Tongxiang, Zhejiang, Zhou Quan, the brilliant sunshine was sprinkled on the land of "China's first silk town".

The land occupies half of China's silk quilt industry, and nearly 20% of the country's nearly 100 silk production enterprises are located in Chau Chuen, not to mention domestic famous brands such as fuanna, Meng Jie and mercury.

The past October has been a troubled time for hundreds of silk mills in the town.

CCTV has exposed the quality problems of some local silk production enterprises.

Chau spring silk became the focus.

In October 31st, the 6 companies of Tongxiang Tian Na Home Textile Co., Ltd., Zhejiang silksun silk Home Textile Co., Ltd., Tongxiang silk garden home textile bedding Co., Ltd., Tongxiang zhouquan Tengfei quilt factory jointly issued a proposal for silk quilt industry, calling for the realization that "quality is life" in the name of "life".

Subsequently, the local more than 200 business executives compete to sign the proposal and make solemn promises.

As the first "silk clothing and clothing production base in China", Chau Chuen, which initially formed sericulture,

Nirvana of small industry

In Chau Chuen, almost every household used to plant mulberry and silkworms.

As early as 4700 years ago in the Neolithic age, the people here have mastered the technology of silkworm reeling silk.

So far, Zhou Quan has become the first town in China's silk industry.

In 2009, Zhou Quan.

As a traditional industry, Chosun silk silk industry is changing quietly: stripping of silk floss is the traditional handicraft handed down by farmers and mothers in ancient towns from generation to generation. More than ten years ago, the production of silk and quilt clothing was basically manual.

Nowadays, machines have replaced manual stripping of cocoons, and the production of products has entered a specialized and modern orbit.

Traditional industries have their own troubles. In Chau Chun Town, hundreds of enterprises engaged in silk production are only more than 30, only 9% of the total.

The biggest business in 2009 was less than 100 million yuan.

The construction of enterprise brand is lagging behind, which restricts the development and growth of Chau Chun silk quilt industry.

"Silk springs processing enterprises in Chau Chuen almost all grow up from small family workshops. The production of small single workshop is difficult to form scale and climate.

The problem of scattered funds and low product grades is prominent. The backward construction of industry organizations has led to the disorderly competition in the industry. The whole industry is unable to cope with the changes in the external situation, which seriously restricts the two development of the silk industry. "

Zhou Min, deputy mayor of Tongxiang, analyzed.

"Zhou Chun's silk quilt clothing enterprises once dominated by OEM, now more and more enterprises are starting to build their own brand products."

Tongxiang private (private) Enterprise Association, Zhou Quan silk clothing industry association president Chen Zhengyi told reporters "Zhejiang businessmen".

He is also the chairman of tin ho home textiles and one of the initiators of the industry initiative.

"Industry is changing from the original labor intensive to brand and technological innovation.

In the process of pformation, some enterprises have non-standard problems. After being exposed by the media, the silk industry is speeding up the survival of the fittest.

He believes that the 2010 brand crisis of Chosun silk floss may become an opportunity to shuffle.

With the joint venture of 6 enterprises represented by Chen Zhengyi, the heads of more than 200 enterprises in Chau Quan signed a petition on the proposal and made a commitment to enterprise management and product quality.

{page_break}

Song Baoliang, Secretary of Chau Chun silk quilt industry branch, said: "for the enterprises that are standardized by themselves, the quality of products is excellent, and they are more trusted by customers in this wave.

And enterprises that have their own small problems will make every effort to improve them.

Zhu Jinmao, the chairman of another initiative, silver sang chairman, said that a simple price war would not work.

In the near future, the industrial structure is bound to change.

Strive to build brand

"In recent years, the silk spring industry has been widely known."

Chen Zhengyi said with a smile.

As the most important production base of domestic silk quilt and quilt, what has long troubled Zhou Quan is the industry popularity. Even though it monopolizes the silk and quilt production of famous domestic textile brand enterprises, not many people know Zhou Quan.

This situation is bound to embarrass the Chosun silk industry.

No brand, only OEM, which has made many entrepreneurs feel comfortable.

However, under the influence of the international financial crisis, OEM enterprises have been hit more.

Many enterprises failed to get orders due to various reasons, and finally failed to survive the "winter".

"To promote industrial development, industry leading large enterprises are essential.

In this way, order contracts can be developed downwards, large market orders should be developed upwards, and industrial clusters should be driven by leading enterprises. "

Zhong Jianqi, deputy director of the industrial and Commercial Office of Chau Quan Town, said.

In recent years, people have been trying to explore the way of industrial pformation and upgrading.

During the pformation, the role of the industry branch can not be underestimated.

In June 2008, Zhou Quan silk clothing industry branch was born. It is a milestone in the development of silk industry.

The association aims to bring the overall advantages into full play through the industry organization and the corporate embrace mode, so as to promote the healthy and standardized development of the silk clothing industry in Chau Chuen and enhance the overall competitiveness of the industry.

Once the branch was established, there were 171 enterprises.

The 6 enterprises mentioned above are all members of the branch.

Since then, the silk industry of Zhou Quan has begun to publicize with a high standard of industry access and a unified image to create the overall image of silk and quilt clothing industry.

Under the promotion of the branch, Chou Quan town was appraised as "Jiaxing silk clothing and clothing brand trademark base" in 2009, which further enhanced the brand awareness of Chou Chun silk clothing and clothing industry.

Today, Zhou Quan has more than 20 leading enterprises, such as "Tian Si", "Yin sang", "Xin Si Bao", "Si Yuan", and so on. They are the more than 10 famous brands, such as silk silk, silver mulberry, and Warner. However, there is a long way to go to produce the influential brands in the country, especially in the regional brand of "spring spring silk".