Thoughts And Suggestions On The Development Of Domestic Clothing Market For The Elderly

1. comfort is the main factor. Comfort is the preferred factor for the elderly to buy clothes. Therefore, producers should choose cotton and linen and other very soft materials on the fabric. Secondly, it is convenient for the elderly to wear them in the style design.

At present, the elderly clothing bought in the shopping mall is mainly reflected in the style, color and size, while the overseas clothing for the elderly is embodied in functions, such as buttons on clothes can be placed on the shoulders, and the front and back pieces are untied, so that the elderly shoulder pain can be easily worn out.

This new design not only reflects the accurate capture of the consumption characteristics of the elderly, but also reflects the maturity of the development of the elderly clothing from abroad.

2. the price strategy. Price plays a very important role in the minds of the elderly. Besides clothing, the price of the old clothes is cheaper, so that more elderly customers can be attracted.

The elderly have accumulated a wealth of life experience, are rational consumers, and rarely pursue high priced fashion brands as young people do.

Therefore, when pricing clothing for elderly people, they can neither drive up prices nor blindly lower prices. They should pay attention to the price value ratio of clothing, which is in line with the evaluation criteria of the elderly.

3. the establishment of special counters and exclusive stores. The location of shopping for elderly people is mainly concentrated in large shopping malls and small shops away from home.

The choice of shopping malls is because the quality of goods there is guaranteed, and generally provides better shopping environment and services.

In order to avoid the phenomenon that the elderly can't find a clothing for the elderly in a big circle, we can consider setting up an old clothing counter, bringing together all kinds of brand old clothes to facilitate the purchase of the elderly.

At the same time, the elderly are usually reluctant to run around because of their inconveniences.

Therefore, elderly clothing stores can be set up in residential areas, providing elderly clothing and matching shoes, hats and accessories, which can increase the matching purchase of the elderly.