After The Spring Festival, Shoe Companies Suffer From "Labor Shortage" &Nbsp; AOKANG Hits "Warm Cards".

Wenzhou AOKANG shoe industry

"Warm card" to alleviate "labor shortage"

For a labor-intensive enterprise, whether the labor force is sufficient or not is the key issue of operation and production.

Just after the lunar new year, the labor shortage has been exposed frequently.

And AOKANG, which is located in the shoe making base of Wenzhou, unexpectedly took it easy.

"In fact, the problem of 'labor shortage' has not been felt at this stage.

Up to now, the rate of staff returning to work has been over 98%, and some are still on the road.

And today we have recruited 150 people as employee reserves.

In February 11th, the first day of the first nine days of employment began to make Zhejiang's AOKANG shoe Limited by Share Ltd, general manager of the thousand stone shoe manufacturing center, Fan Manru quite confident.

"Our company adopts" emotional care, material reward "and so on to" raise horses and horses ", and cultivate the sense of belonging of employees.

Fan Manru said that AOKANG has done a lot of work in retaining people: last year AOKANG adjusted its wages to an increase of more than 20%.

Before the Spring Festival holiday, it is divided into 8 groups according to the district. The group leader is responsible for the daily contact of the returning employees in the area, and sends warmth to the staff in the Spring Festival.

In addition, AOKANG will provide employees with subsidies for Spring Festival return and annual living allowance for workers who stay in the Spring Festival. This year, we have prepared a total of 180 thousand yuan for the Spring Festival return workers' red envelopes, and draw cash coupons ranging from 50 yuan to 1000 yuan in face value. Three days before the start of work, they also require employees to receive three times their wages.

The establishment of the matchmaker club for the 80s

In addition to these "one-time" incentives and welfare measures, AOKANG pays more attention to creating a safe environment for employees.

It is reported that as early as in 2003, AOKANG invested 30 million yuan in headquarters and Ou Bei Industrial Park to set up an employee living quarter with a combination of food, shelter and entertainment. It has not only a basketball court, a table tennis room, a chess room, a billiard room, a library and a reading room, and a staff canteen that can accommodate more than 2000 people at the same time, but also a self selected supermarket, a self-help bank, a mobile phone service station, etc.

Recently, in view of the fact that most employees spend most of their spare time online, AOKANG is also actively planning to build Internet cafes in three months.

At the same time, housing subsidies should be provided to both the husband and wife who work at AOKANG, who have worked for more than one year, and who have not yet stayed in the company.

In addition, last summer, AOKANG invested 300 thousand yuan to prepare a 45 day "AOKANG employee children summer camp", so that 120 employees of their children came to Wenzhou to reunite with their parents.

Considering that most of the employees are more than 20 years of age, AOKANG has also set up the "matchmaker club" to establish unmarried young workers' files, and regularly organize youth associations to help employees solve their marriage and love affairs.

Accelerating pformation and upgrading is the way out.

Of course, "warm card" is not enough to solve the problem of "labor shortage" thoroughly.

"We actually need more time to communicate with each other."

Zheng Caizhen, a Hunan based employee on AOKANG's JB line, tells the voice of employees after 80 and 90.

This change in the structure of the new generation of labor force affects not only the recruitment of enterprises, but also the upgrading of enterprises.

"Labor shortage" is a self adjustment method in the market.

It directly forces enterprises to speed up structural upgrading and technological pformation to digest costs, and the more late they change, the more time they lose adjustment.

Fan Manru said that as early as the beginning of the year, they expected that there might be "labor shortage", and that it would be unrealistic for skilled workers to improve their efficiency again, so the only way left was to update the equipment.

According to the introduction, as one of the three production centers of AOKANG, Qian Shi shoe manufacturing center has been carrying out a comprehensive renovation of the workshop and equipment since 2010, replacing the equipment of computer and sewing machine, and now it has been put into use, at the same time, it has increased two production lines.

"Although only a small part of the machine has been replaced, the labor efficiency has increased by more than 10%, that is to say, the employees have more than 10% free time."

Zhejiang province human resources and social security department responsible person said, enterprises should avoid the "labor shortage", need to reverse the concept, can no longer be the same as before, only the staff's "golden period" instead of reserve, to actively carry out human resources reserves, treat employees, build a normal wage growth mechanism, and learn to create a good corporate culture, this is the "soft magnet" to solve the problem of employment.