Jessica Simpson: The Billionaire In The Fashion World

Jessica Simpson and the cowboy series of the same name

Sportswear series focus on middle-aged group

In response to this reaction, Camuto group and its registered partners have fully trusted Jessica Simpson's brand. At this point, they have a resonance with the American public.

"One thing I am happy about is that Jessica Simpson is not just a star, but also a brand.

Her star efficiency has created a brand more stable than other brands. "

Gross said that Jones group saw opportunities in the middle-aged consumer group, and launched a new cowboy style in June last year, which exceeded our expectations.

He continues to say that Jones group also wants permission to win the sports brand because it is eager to make Jessica Simpson's brand a large brand of lifestyle casual clothing for women aged 15 to 40 years of age.

"Many years ago, I realized that middle-aged people are a kind of measure and attitude, not age.

I was excited at the thought of buying statistics on jeans.

Gross said.

He predicts that Jassica Simpson jeans and sportswear will create a turnover of 1 billion 500 million to 2 billion dollars in two years.

With beautiful, feminine and sexy designs, Jassica Simpson sportswear series include jackets, knitwear, short skirts and blouses. They are the perfect combination of cloth, printing and legend.

The series will be sold near brand stores like Guess, XOXO and Rampage.

Jassica Simpson sportswear press conference and Janni ferLopez and Marc Anthony's clothing series and accessories series will be held exclusively in the Madonna department store this autumn, followed by the "material girl" series in Messi's department store.

Other enduring star series include Gwen Stefani (Gwen Stefani) L.A.M.B. series, Mary Kate (Mary Kate) and Ashley Olsen (Ashley Olsen) sisters The Row series and Elizabeth&James series, and Vitoria Beckham (Victoria Beckham) fashion series.

Not long ago, 650 stores, including Messi's department store, Dillard 's department store, Berk department store and Bon-Ton department store, displayed Jassica Simpson cowboys on display.

Jones group is consulting on the price of uniform Jassica Simpson sportswear series.

The series will be distributed throughout the Middle East, China, Vietnam, Sri Lanka and Indonesia, and is being designed by Kathy Tang, the design director. The sales side is personally managed by Cindy Mctki, vice president of Jessica Simpson brand. He is mainly responsible for the Tang sportswear series and the cowboy series.

Personal participation from concept design to sample selection

Gross emphasized that Jessica Simpson had the right to license and of course the right to participate.

"I very much welcomed her participation. We held a month long meeting.

She is involved and is very popular.

Grosse added that Jessica Simpson's mother, Tina, also attended the meeting.

Vince Kamato said Sica Simpson attended their conceptual meeting while they were designing shoe styles.

"She picked up a shoe on the shelf in our wardrobe, and soon the shoe became the most popular product.

Of course, our clothes also have this opportunity. "

Vince Kamato added that he also intends to introduce a better price Vince Camuto Series in the autumn of next year.

Heather Russel, executive vice president of Jones Company (Heather Roussel), is responsible for the design and sale of Jones cowboy series. According to her, the inspiration of sportswear series is inspired by Isabel Marant (Isabel Marant), Hily (Theory) and J Bal Max (Sportmax) clothing series.

"But attitudes are still younger."

She said.

In jacket, the basic fabric is cotton spandex.

As Russell said, knitwear includes ring decorations and tweed, and shirts are "very feminine in style and profile," she said. "Consumers will create their own image, and can also mix jeans and sportswear."

This series is about the strong pants line-up. The product has seven pairs of trousers, boots pants, bell bottoms and high waist suits, motorcycle jackets and fur knitted sweaters, which improves the overall image.

The wholesale price is $18 to $35 for trousers, 15 to 28 dollars for sewing knitwear, 24 to 38 dollars for sweaters, 38 to 50 dollars for jackets.

Gross said that the monthly delivery of goods is recorded and there is a stock replenishment plan for trousers.

The company's original intention is that goods are oriented towards the United States. Now the company is considering sending the company to other regions such as the United Kingdom, Spain, Germany and Israel.

Jessica Simpson herself did not receive interviews, but she said in an interview: "since entering the fashion industry, I have imagined creating fashion brands including sports series.

The new campaign series realized my initial vision, linking comfort, femininity and charm.

This is not the first time that Jessica Simpson has used her name as the brand of sportswear and jeans.

In January 2005, the former authorized license holder JS Brand Management (later Camuto took over the license in 2005) signed a contract with the Losangeles Tarrant Garment Group in order to develop sportswear industry.

But that contract ended abruptly in 2006 with a lawsuit between Tarrant and Camuto.

The advertising campaign will feature in full swing with the Jessica Simpson featured advertising campaign, which will be filmed in April.