Garment Industry Innovation And Upgrading "12Th Five-Year" &Nbsp; New Cross Strait Spectrum.

2011 Quanzhou

April 21st, 2011 Quanzhou commodity

This Expo can be said to be a large-scale, professional and more subdivided one. The three main pavilions in the main exhibition area will reach 45 thousand square meters, and 3000 stands will form a trinity exhibition pattern of clothing, accessories and textile machinery. This shows that Shishi, a famous leisure clothing city in China, has the advantage of a complete industrial chain.

Improving industrial chain to highlight the advantages of cluster development

In the exhibition hall 1, which is the most abundant Pavilion, the reporter feels that three floors are clearly positioned: one layer of the exhibition hall with Taiwan Pavilion as the main exhibition area highlights the "cross-strait docking function", while the two layer is dominated by fabric and accessories exhibition hall, and the upper reaches of the garment are firmly grasped. The three floor has made the best sublimation of the creativity and design of the costume through the fashion week lobby.

As a result, a complete industrial chain from three aspects of fabric to clothing and design is presented in front of an audience in a pavilion.

Sun Ruizhe, vice president of the China Textile Industry Association, told the "textile and clothing weekly" after visiting hall 1, "from the pavilion, we can see that this exhibition has made a positive contribution to the realization of industrial docking, integration of industrial resources and promotion of industrial upgrading across the Taiwan Straits.

This form of exhibition promotes the innovation of industrial chain integration, the integration of industries across regions and the effective dissemination of fashion culture.

At the same time, Sun Ruizhe also put forward some expectations for Shishi textile and garment industry. He believes that the advantages of Shishi industrial agglomeration and business agglomeration are obvious. The next goal is to pform and upgrade the "brand cluster" from the "manufacturing industrial cluster" and the "market cluster" business cluster.

We hope that Shishi will seize the strategic opportunity and become the "12th Five-Year" industrial pformation and upgrading brand building demonstration area of China's textile and garment industry.

In hall 1, the reporter not only saw Fujian's fiber and fabric leading enterprises, such as Quanzhou Haitian material Polytron Technologies Inc and Fujian wing Gu group, but also saw the perennial Taiwan clothing brand Mai Gan and Fujian local brand Dean Diniz.

In addition, another strong signal conveyed by hall 1 is the growing strength of the garment industry in Shishi. The Shishi children's clothing industrial cluster exhibition hall with more than ten enterprises on the 1 floor and the Shishi casual pants cluster exhibition area on the 2 floor have left a deep impression on people.

In recent years, the role of Haibo in promoting the development of industrial clusters and enhancing the core competitiveness of the regional economy has gradually increased. The industrial structure of "one place, one product" and "one town, one industry" has shown vigorous vitality in the famous industrial town in China, such as the famous town in the west of China, the famous clothing town of Feng Xiu, the Feng Li children's clothing, the Hongshan leisure fabric, the Jin Shang handicraft, the Yongning sports goods, the Bao Gai hardware accessories and shoes accessories, and the coastal town's bleaching and dyeing control area.

These professional production bases give prominence to the industrial agglomeration effect of Shishi, so that Shishi can form an international industrial processing zone.

Haibo also enhanced the radiation power and influence of Shishi to the surrounding areas.

It is estimated that the leisure clothing and jacket made in Quanzhou textile and garment area, taking stone lions as the center, account for about 1/4 of the national market share. Sportswear, children's clothing and underwear export dominate the whole country.

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Innovation of famous products in famous cities

This year's No. 2 hall is unusual. The exhibition hall, called Shishi brand clothing joint marketing center, is a part of Shishi clothing city. It opened on April 18th.

As the only important platform to focus on the outstanding brand of Shishi, there are 40 brands of 46 famous brands of Shishi clothing and clothing enterprises.

After visiting the name remittance, Jiang Hengjie, consultant of China clothing association, commented that such a form would greatly reduce the cost of exhibitors, because they are here for a long time.

As Jiang Hengjie said, there has been a collection of Shishi first-line brand and top domestic designer brand products, which include fashionable men's wear, fashion women's wear, children's wear, sportswear, shoes and advanced custom clothes. The brands include rich birds, etenbao, wild leopard children's clothing, Emperor's brand men's clothing, JIMS (Jimu), Sai Qi, and bin nu.

As the city of Shishi clothing city, name exchange will undoubtedly become a new landmark of fashion.

Unlike traditional clothing brand cities, you can find many innovative models from famous collections.

According to Lu Wei, vice president of the great group, unlike traditional shopping malls, this is an incubator for local lions, rather than an international brand like an ordinary shopping mall or Oteri J.

GUCCI, LV, ZARA and H&M are not seen here. They are brand shops that are truly local brands and look for sales.

This collection of famous brands of a two line clothing brand in a single area is rare.

In the two floor of the famous commodity exchange and the hundreds of square meters exhibition hall made by Gage (China) weaving and dyeing Co., Ltd., the reporter saw many designer brands and clothing brands, including many brands such as Wu Haiyan, Chen Wen, Li Xiaoyan and other designer brands, and so on.

According to gage chairman Wang Yanzhu, through the cooperation with different designers, gage intends to introduce designer brand integration store and promote it throughout the country.

The reporter observed that more than ten brands in the exhibition hall were provided by gage's fabric, and the series of costumes designed by Wu Haiyan was received by gage.

Regional brand has always been a gold lettered signboard for the garment industry in all parts of the country. In recent years, Shishi brand economy has accelerated its prosperity.

By the end of 2010, there were 17132 registered trademarks in Shishi City, with the total number of registered trademarks ranking second in the whole province.

However, the clothing brands that really go to the top of the national brand are still few and far between. The brand awareness and market share have not yet formed an absolute advantage in the whole country, whether it is AI Dun Bao, Di Di or bin nu. Therefore, it is very important to further expand the brand of Shishi clothing area by this name.

On the other hand, the existence of name remittance is conducive to gathering commercial popularity and flourishing Shishi clothing city business district.

After the early integration, at present, the seven trading buildings in Shishi clothing city have been more than 98%, and the total number of operators has reached more than 2400, employing more than 10 thousand people, with a daily average of 50 thousand passengers.

The opening of famous commodities will undoubtedly enhance the fashion and leisure characteristics of Shishi Garment City, enhance and consolidate the prosperity of Shishi Garment City, and also help to dress the city as the center, connect and drive the market of various elements such as accessories and machinery in the Nanyang Road, and form and prosper the new textile and clothing business circles.

"Zhi" upgrade Shishi textile machinery to add vitality

Unlike hall 1 and hall 2, the 3 hall Pavilion is located in the professional market of Shishi textile machinery. The total exhibition area is 25000 square meters. It is the largest exhibition area of this Expo.

At this year's exhibition, Zhejiang's new Jack, SINGER sewing machine, Shanghai and Eagle Technology, Behringer, Taiwan contract dyeing machine, ruby dyeing machine, Korean Dalin and other advanced machinery and equipment exhibitors.

According to the person in charge of the professional market, the number of enterprises settled has increased by 30% over the past year, and the total area of exhibition has reached 45000 square meters.

Reporters at the scene, the needle car enterprises have Hongyun clothes car, Hexing (Fu Xing), Fucheng, CAD enterprises have Bai Lu, Hon bang, silk road, embroidery machine enterprises are Japanese Behringer, Foshan Shen Da, Yongxin, many enterprises have demonstrated the latest products in this exhibition.

During the exhibition, hall 3 was bustling with excitement. Hongyun clothing trade Co., Ltd. headquarters, Shanghai and eagle Polytron Technologies Inc Shishi 4S store held a grand opening ceremony, adding new vitality to the professional market of Shishi textile machinery.