Does B2C Compete With International Brands?
People were surprised when they learned about the news of the dream of bazaar to buy Pierre Cardin, an international luxury brand. However, when we calmed down and observed the momentum of e-commerce, especially the development of the B2C industry in the past few years, it was not impossible to dream of such an attack that would be ready for attack such as Pierre Cardin and so on.
In today's market environment, the merger and reorganization of enterprises or brand names.
Buy
It is the inevitable result of resource allocation under market economy.
In the commercial competition of the jungle, only the real strong can survive.
In the society where the fittest surviving, the so-called strong person does not mean that a certain enterprise has a long year and a glorious past. What matters is whether the enterprise has core competitiveness in its own industry. This is the fundamental driving force for the sustainable development of enterprises.
Survey data show that clothing and fashion has become the largest online shopping category.
Meng baosha, an online shopping company, has grasped this business opportunity. The dream baosha founded in 2006 has always regarded innovation and brand building as the foundation of the existence of enterprises. Today it has become an online shopping giant with annual sales of 3 billion yuan and brand valuation of 1 billion dollars.
In terms of the existing e-commerce market share, in the clothing B2C platform: VANCL takes the lead in 28.4% market share, and wheat net ranks second in the market share of 16.6%; if only from the proportion of market share, the dream bazaar acquisition of Pierre Cardin has no advantage.
But from another perspective,
Moonbasa
The product is similar to Pierre Cardin's style, and its design and style are fashionable. Following the latest fashion trend in Europe and America, its own brand design team reaches more than 200 people, and has its own design and Research Institute, which provides Qiang Dabao certificate for its diversification and professionalism.
It happens to match Pierre Cardin's needs.
Meanwhile, the dream bazaar owns Monti emo, the poetry of the lotus.
Victoria
And so on, are positioned in the high-end and successful people, relying on the rich market and user research experience accumulated by the operation of these brands, clearing the obstacles for the dream of bazaar in remodeling the quality of Pierre Cardin in China.
A new e-business enterprise has broad prospects for development. One is a well-known international luxury brand with rich cultural quality. If we can really realize the combination of dream bazaar and Pierre Cardin, it will play a very important role in promoting the B2C market. At the same time, it also opens up the best way for Chinese Enterprises to steadily go abroad and establish overseas expansion.
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