Luxury Websites Thrive &Nbsp; Become The New Favorite Of B2C Investment.

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The excitement of the luxury market has also attracted the attention of investment funds.

According to the incomplete monitoring of China Electronic Commerce Research Center, nearly 10 Luxury discount B2C websites including Jiapin net, poly Shang net, Xiu Xiu net and Shang pin net have been invested in private equity fund with a total limit of more than 500 million yuan.

Among them, Shang pin was awarded the first round of investment by Lei Xing, a pioneer in 2009 and Internet Celebrities, and received the second round of joint venture capital investment by Sunway and its investment in the tens of millions of dollars. In 2009, he won the US $11 million investment in light speed business and IDG capital. The Jiaxin network, which was founded at the beginning of last year, has invested in the Taishan angel investment fund. After that, it won second rounds of investment from song wo capital and Jiapu capital, and the third round investment from the venture capital of Jinsha River.

Recently, vip.com announced a $50 million joint venture between Sequoia and DCM.

Feng Lin, an analyst with the China Electronic Commerce Research Center, said: "with the improvement of consumption concept and consumption ability, and the popularity of Chinese people for international brands, domestic and foreign wind investment gold also takes the opportunity to flow into the luxury sector."

In recent years, the purchasing habits of domestic users have been evolving, and online shopping is developing from small to large and large.

Against this background, consumer goods such as diamond jewellery, luxury brands and even car houses are rushing to the Internet.

A Shenzhen venture investor said that many people feel that the price of luxury goods such as diamonds and jewellery is high. With the entry of e-commerce platform, it will largely change the impression that luxury can hardly be reached by the masses, so as to train a large number of ordinary consumers to become buyers.

In 2011, known as the first year of luxury e-business, apart from the specialized B2C website, Internet outlets such as Yintai network, NetEase and other portals also set up luxury channel.

According to statistics, luxury sales in China already have a considerable mass base, and domestic luxury goods sales account for 25% of the world's total, which has surpassed the United States as the second largest luxury consumer in the world, and 60% are purchased at home instead of overseas.

According to the China business development report (2010-2011), as China's economy takes off, the demand for luxury goods in China is increasing. It is predicted that the strong momentum of sales growth in the next few years will continue. China will become the world's largest luxury market by 2015.

It is understood that luxury brands are very strict in channel management, new products are sold and tail cargo handling is completely independent. New products will be converted into tail cargo trading after 3~4 months.

It should be noted that although the development of luxury online shopping is faster, the demand for funds for such websites is higher than that of ordinary B2C, and its development prospects are also facing challenges.

Mo Dai Qing, an analyst of China Electronic Commerce Research Center, predicts that many websites do not have the capability of supply chain integration, the user stickiness is poor, and capital strength helps to push the industry shuffling.

At present, most modes of luxury websites in China are relatively single, and the competition pressure between websites is very large.

Within a short period of time, whoever can take the largest number of users will occupy the market heights.