Why Can'T Their Enterprises Become Google Second Forever?

If there is any definite message for you,

If you see Google unscrupulously

If Google's

The answer is obviously negative.

The capital market is, in a sense, trusting the market.

When any enterprise puts itself in this market, it must consider clearly whether investors can trust themselves.

It is because of the successful elimination of factors that may undermine the basis of trust that Google can become a great Internet Co.

Its attitude towards capital market determines the height of enterprises.

Those "Google classics" are missing from those Chinese companies queuing up in front of Wall Street.

How far is the distance?

It is this kind of flaw that has made this round of Chinese enterprises going to the US market just start, but it has already shown its defeat.

Simply relying on the concept of speculation to create "peace and prosperity" can not conceal the low management ability, the ambiguity of the profit model and the continuous loss of the dilemma.

This has led us to be vigilant. We still have a long way to go to become a great enterprise like Google.

The reason why Google can be called "classic" and "great" is that Google's macro management idea runs through the development of enterprises.

Customer first is the survival magic weapon for all Internet companies.

But compared with Google, more Chinese enterprises choose to use their users as their capital and wealth, hoping to build them into a bargaining chip for raising prices in the process of listing.

It is precisely this kind of wrong judgment and choice that makes the relationship between the user and the enterprise misplaced, and the distrust of the market is inevitable.

But this does not mean that Google can not be imitated and pcended.

China is in the new round of the Internet industry's concentrated efforts. We have reason to believe and willing to believe that potatoes, Dangdang, everyone and other imitators created new value through listing.

But in this process, if we continue the Chinese capital market coping mode, we will probably get away from it.

Chinese latent rules

For the vast majority of Chinese enterprises, the reputation of listing is no less than that of ancient times.

Now that we are going to be in the dark, we naturally need to gloss over the "original sin". This kind of behavior that completely hopes for the listing of enterprises in the future has also produced many "Chinese style" hidden rules.

Hidden rules 1: financial fraud.

The market of any country has strict assessment criteria for profitability of listed companies, and enterprises with continuous losses may not be able to pass the examination and approval.

So making money on the accounts is the most convenient way to turn around the profit.

Hidden rules two: sky price IPO. should be the listing behavior of long term capital layout. It is regarded as a hammer deal. The higher the share price is, the more enterprise financing is, the better for the enterprise.

Under the guidance of this kind of short-term behavior, a company that I have contacted has priced the price at IPO.

As a result, after the listing of the companies, they were also fired by hot money, followed by a series of sharp falls. Investors who were listed on the day of the listing were all locked up.

So far, more than a year has passed, and the stock price has not recovered to the original issue price.

If the company wants to refinance in the future, will investors dare to buy it again?

Hidden rule three: management cash.

Under the impact of real gold and silver, the management philosophy and corporate dream have collapsed.

Central Pharmaceutical Company, a pharmaceutical company in Shanxi, went public in Hongkong in July 25, 2000.

After the listing of enterprises, the actual controller ignores the interests of small and medium-sized shareholders and sells stocks in high concentration.

The stock price has weakened repeatedly.

Frequent cash withdrawal caused other shareholders' dissatisfaction, and they jointly seized the controlling stake in the central medicine industry.

In July 25, 2003, when the median pharmaceutical industry was listed on 3rd anniversary, it was officially suspended and was soon canceled.

Such "characteristic" hidden rules are frequently practiced by Chinese enterprises. We have walked into Wall Street with the dream of following great enterprises, but strangled our dreams with Chinese latent rules.

When these enterprises modify the report data, when these managers cash in, they have not considered: why their own enterprises will never become Google second.