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How Do Dealers Cut Into The Three Or Four Tier Market?

2011/7/1 13:59:00 64

The purchasing power of the one or two tier market is large, but the competition among brands is fierce. Even the competition among brands is even stronger. On the contrary, the three or four tier market has great potential for future development, though its purchasing power is small.

Automobile manufacturers attach more importance to the development of the three or four tier market.

Distributor

For example, if we can seize the opportunity and seize the opportunity in the three or four tier market?

Consumer groups in the three or four tier market are more sensitive to price and pay attention to cost performance when buying.

Some customers will have extreme ideas, ignore brand and pay more attention to functions and prices.

But correspondingly, if the products can meet their needs well, they will have a high degree of loyalty to the brand and will not be shaken easily. This brand loyalty is stronger than that of the consumers in the second tier cities.

This is why other companies including auto manufacturers are rapidly laying out three or four tier cities.

Dealers entering the three or four tier market can adopt direct entry mode. At present, brand manufacturers attach more importance to the three or four tier market. Therefore, although the market has more purchasing power, manufacturers will provide more support.

Dealers can also use the development of two or three dealers to enter the way. This advantage is that the risk is low and can control the cost. Moreover, the two or three level dealers are more familiar with the local market, which can effectively reduce the time for dealers to enter the new market.

Three or four line city

The level of consumption and the ability to make customers at the beginning of the purchase will be extremely cautious, but it is also vulnerable to group influence. In developing the three or four tier market, how to get a good start is the key to the future.

For brand interpretation, there is a big difference between the three or four line market and the second tier market. The latter's pursuit of brand is to get satisfaction and respect from others. The former is the pursuit of functional practicality. Therefore, when we enter the market and carry out publicity, we can start from this, especially when there are not many competitors and the competition is not very intense, so it is easy to implant the brand into the hearts of customers.

In the three or four tier market, because of the closer relationship between people, one's buying behavior is likely to drive a group. Therefore, when the car is sold, it can take advantage of the point to the surface, and thus reflect the group effect.

In the three or four tier market, connections are becoming more and more important. If we can establish relationships with "leaders", we will drive the whole sales volume up.

Secondly, proper promotion or preferential activities can enhance the amount of ownership, reduce the difficulty of competitors' entry, and take the initiative in the future competition.

At the same time, we should try to maintain consistency with the second tier market in terms of service, enhance customer trust and loyalty to the brand, and deepen communication with customers.

Three or four line market can not be quickly seized.

market

In the future, if you want to split the market, it will become particularly difficult. But when entering the market, we must consider the situation of our brand and local market as well as the sales team to consider comprehensively. We must not rush to seize the opportunity and neglect previous research and preparation work.

In addition, many dealer dealers enter the three or four tier market because of their market potential. However, in order to occupy the market and tolerate the situation of sustained losses, it is unwise. The market is important, but survival is more important.