COACH Brings American Fashion To Chongqing.

Retro little shoulder bag full of beads

COACH Chongqing boutique lady area

Pace Wu and COACH top cut ribbon for Chongqing boutique
 

COACH Chongqing boutique

Bobby series flat shoes

Audrey series crystal beads adorned with large handbags.
 

Hampton series men's canvas handbags

Men's striped handbag

In May 27th, the leading luxury goods in New York, USA, represented the first brand boutique of Chongqing, located in the 68 Plaza of Jiangxing COACH.

More than 200 square meters of boutiques, in addition to the display of all kinds of new COACH handbags, also sell shoes, hats, jewelry, scarves, sunglasses and other COACH accessories products.

After a few months of trial operation, COACH Chongqing boutique sales have been among the highest in the country. A lot of Chongqing customers bought a bunch of new handbags and costumes on one hand, and more than once bought twenty thousand yuan ornaments.

Compared with French fashion's top luxury, Italian fashion, handcraft and fashion pioneer, COACH's American fashion seems more youthful, simple and practical.

COACH, founded in 1941, was originally a family studio in a loft in Manhattan, New York, which sold hand-made leather products from 6 craftsmen.

In 1962, the most famous word of mouth product of COACH, the first COACH bag in the world, was born. The first source of inspiration for the bag is said to be a softball glove.

Miles Caha, a brand founder, watched a softball match on the spot, and found that softball gloves were more and more smooth and softer. He tried to make leather special, making it softer, softer, and less abrasive than softball gloves. This shows a charming natural texture, no need for complex maintenance techniques, and can be used simply and with wet cloth to make it perfect and new. It is durable and convenient. It is popular with consumers in the us when it is launched. Some American families, grandparents, grandchildren and three generations are all COACH purse fans.

Today, COACH still sticks to the original American spirit and concise design, insists on the tradition of making high-grade leather products, and expresses the New York style of integrating practical functions and free and leisure spirit with ingenious production techniques.

C pattern of COACH

Classic logo

C pattern of COACH

In 2001, the designer of COACH picked up a chain of "C" patterns from the company's historical archives, decorating them in products, and elaborately produced the most representative brand tag products.

This C shaped logo highlights the consistent and pragmatic style of COACH. The design not only caters to the current simple fashion taste, but also preserves the original design concept, and is greatly welcomed by the market after its launch.

COACH values China's male market

dynamic

COACH values China's male market

COACH, which has been dominated by female consumers, has also attached much importance to the male market in recent years. This year, COACH president and CEO Lou Frank Ford said in an interview that the company will increase investment in China's men's handbag Market.

Just last year, COACH just opened the world's first COACH men's pavilion in New York's famous landmark Bleecker Street, Manhattan. And the newly opened COACH Chongqing Xingguang 68 square boutique also set up a special area for men in accordance with the aesthetic concept of COACH men's shop in Brik street. Victor Luis, director of COACH International Department, said: "whether it's for personal use or gift giving, Chinese male consumers show willingness to buy voluntarily, which is a great business opportunity for us."