How Do Children Earn A Dollar Per Person?

Although the competition for children's consumption is fierce in the Chinese market, the number of new children increased to 400 million in 2010.

40% of family spending will be spent on the huge money scene of children's consumption.

No big deal can afford Chinese people to achieve the billionaire's vision with one dollar each. Even if the domestic children's shoes compete with each other, the international brand is still full of confidence. Just like the top brand of children's shoes in Italy, Bubblegummers has officially launched the franchise business in China, which is undoubtedly a bad news for the domestic children's shoe manufacturers.

有数据分析，55%的中国品牌在3-5年时间内都会瞬间夭折，如此重伤主义，让中国品牌或者拥有编撰百年身的所谓“外国品牌”在中国温存一夜就情伤以至破产，这种一夜情式的品牌抛弃，是因为内地厂商做情人非常没有“面子”，即品牌没有鲜明的综合形象　　任何企业品牌完全是公司的产品、服务、经营风格、对外形象的综合体，需要靠长期的积累，很多童鞋企业为了招来青睐，把自己品牌包裹的历经n年，无人不晓，但是一看企业品牌形象就是一只猫，一只狗，弄个动物印上去，编个中西结合的身世，童鞋形象问题就解决了，其实这完全是一种急躁的心态，没有系统的规划，单靠一个小动物忽悠，对于消费者可能是视觉上形成小刺激，可是一旦来了洋品牌，就会被对比出强烈的劣质感。

Face engineering is a comprehensive business. From the cartoon character and store image of Bubblegummers brand ready-made goods, we can see the difference of image effect.

　　卡通不只是形象　　单纯的印上几只动物的，暴发户般讲述的身世没有后续的铺垫完全的架空，这样粗陋的做法已经被人鄙视为最地段的手法，也是造成中国卡通代言形象尽失的重要原因，而就是拿Bubblegummers童鞋卡通说事，做为欧美的品牌，其卡通代言人选了三个，两个小孩子，一只小猫，分别是8岁的妹妹amy,9岁的哥哥tim和淘气猫pet,一男一女一动物，身份不同，兴趣点不同，都是身着休闲运动装，人物表情轻松夸张，色彩鲜明，而且一看就是极度浓烈的欧美画风，单单卡通形象就强烈的明示出Bubblegummers正统欧美品牌的身份，而对于开放程度还相对来说比较小的中国，欧美卡通形象区别于日韩系的鲜明风格使其独树一帜，特别强眼。

Immediately with domestic brands, Japan and South Korea brand boundaries, become the main force in the European and American line-up.

Moreover, Bubblegummers's cartoon has been used since 1982. Over the years, cartoons are no longer an image, but rather like the TV series in every quarter of Europe and America. They tell different stories according to different themes.

Similar growth and annoyance inspirational stories are ideal models for children's psychological perspective.

Therefore, the impression of consistency and intimacy of people are deeply rooted in the hearts of the people.

After coming to China, Bubblegummer, a cartoon character who can tell stories, has an internationalized background, which is more likely to create children's interest and childishness in exotic customs when encountering indigenization. Instead, the childlike innocence will attract good feelings. The animated moods of European and American animated cartoons will give children a strong sense of identity. So the success of a cartoon is definitely not an image problem, but an impression problem. It needs long-term theme planning to form a complete image effect and leave deep problems for people.

The theme of the store has a unified connotation. In foreign countries, children's articles are mainly used in brand stores, and products and services are provided to consumers through chain convenience stores, which account for the largest part of the sales of brand shoes.

However, the whole level of children's shoe brand stores in China is still relatively low, mainly in the sale of some low priced products, and the corresponding main areas are some less developed small towns or surrounding areas of the city, which are not only bad for shaping the brand image, but also have no time to take into account the promotion of store style to the overall strength of the brand.

Because the design of the store's theme image is definitely not based on a whim of the moment, it needs to be determined by visual arts and children's color perception psychology research. As an international brand, BBG takes into account the children's 0-12 year old children, whose children's logical ability is relatively low, and perceptual cognition is the dominant force in their dominance. They have strong sensitivity and enthusiasm towards color. Once the stimulus signal comes, they will respond immediately, so the theme color of BBG shop is strong Huang Hong green and blue.

In the franchise stores in North America, South America, Asia and other big states, the stores of BBG are unified. If a foreigner goes to the stores all over the world, they can not feel the confusion of the style and confusion, but feel the strong sense of unity of the brand culture, and produce a stronger sense of identity and dependence.

From the two sides of BBG, we can see huge differences in the comprehensive construction of China's brand. BBG's success is based on the long operation of 35 years, and it is definitely not achieved overnight.

For a brand enterprise, the success of brand positioning is only the first step for enterprises to build brand. It is the direction that enterprises choose to lead to success. For a company interested in brand management, whether it can create a brand image that attracts potential customers is the key to success.

A complete brand image system should be both external and internal, it can improve brand recognition, help brand communication, help enterprises to build culture, and further enhance brand competitiveness.

Therefore, when BBG enters China, it will not be an incentive for domestic businessmen.