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Jill 2011&Nbsp; Fortune Summit Held In Nanchang

2011/8/9 14:51:00 163

August 8th, good morning auspicious day, flower Yan Hong City, flowers blooming.

Wenzhou Jill Da

footwear industry

The company's marketing elite gathered in Nanchang, the capital of heroes, to celebrate jelda's 2011 heart to win "wealth summit".

In the melodious music of "La de Chi March",

Jill Da

Mr. Wang Shengrong, general manager of marketing center, Mr. Yuan Zhiping, deputy general manager, Mr. Wu Meng Liang, deputy general manager of shoe city, Fengyuan Plaza, Nanchang, and Mr. Ju Xianjun, general manager of Nanchang branch, Jr., unveiled the launching ceremony of the "wealth summit".

Start the summit

It is reported that the theme of the "wealth summit" is "concentric and win-win". The purpose of the summit is to explore a way for companies and distributors to win a win-win situation in Jiangxi. The summit also invited agents, franchisees, negotiation partners and terminal line sales elites at all levels of gelda in Jiangxi, and discussed the future development of jelda in the form of keynote speeches, dialogues and experience exchanges.

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In his speech at the summit, Wang Shengrong said: "Jill is focused on making shoes. It has gone through thirty years of development and almost has all the brand honors of the shoe industry. But in the face of new market competition and new challenges, Jill must find a new way to cross the road of marketing so as to realize the future brand ideal of Jill."

Summit site

Led by Jill Da Cheng Yu branch and made it

Marketing

Yuan Zhiping, whose performance doubled every year, made a speech entitled "big retail future". He thought that the total retail sales in China could reach 15 trillion in 2011. In 2016, the total retail sales in China will exceed that of the United States in the world, reaching 35 trillion. In the face of the development trend of China's retail channel, the retail industry of China's footwear industry must break the pattern of single development, and adhere to the "1+1 principle" (that is, the principle of exclusive stores + shopping malls), so as to achieve the goal of "one city ahead, the first to survive".

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Signing a cooperation agreement

At the summit, Ju Xianjun, general manager of Nanchang branch, analyzed the foundation and advantages of Gilda brand in realizing the second leaping development in Jiangxi area. He revealed the strategy of Gilda in Jiangxi area: the strategy of "supporting the best and strengthening the city leading": opening more stores; multi stores; increasing the intensity of the outstanding channels, focusing on the input of various resources, making vigorous and vigorous terminal promotion, greatly promoting the brand sales; promoting the "babysitter marketing" in an all-round way, strengthening the policy support, giving the terminal strong support; and building 5 single sale markets with over 3 million sales volume in the year to make it a model market for Gilda Jiangxi region.

At the summit, participants reached a consensus on the future marketing of the shoe industry with "one heart, one win" and "one city ahead". Some veteran businessmen who worked for Jill shoes for many years will also join the participants in sharing the joy of Jill's accumulation. Five new Jiangxi franchisees will sign a franchise agreement with the Nanchang branch.