South Korea'S EU FTA Came Into Effect &Nbsp; Luxury Sales Increased 17% In A Month.

2011/8/19 10:38:00 71

The Republic of Korea

The circulation industry recently pointed out that after the entry into force in July 1st of this year, FTA, Chanel, Gucci, Prada, Hermes and other 5 major brand names of the 4 major department stores such as Lotte, Hyundai, new world and Galleria and other 5 major global famous brand sales increased to 78 billion 400 million Korean won in 1 months, an increase of 17% over the same period last year.

After the Korean EU FTA came into effect, the 5 top brands were in Korea.

Sale

If the brand is not seen, the sales volume of LV is the highest, from 29 billion 700 million US dollars to 32 billion 700 million won, growing 10.1%; Chanel has increased from 14 billion 700 million won to 17 billion 600 million won, growing 19.7%; and Hermes has increased from 5 billion to $5 billion 800 million, growing 16%.

The sales of these 3 brands usually account for 90% of the total sales of the 4 major department stores.

The sales volume of Prada increased by 66.7% over the same period last year, to 9 billion won, while Gucci increased from 12 billion 200 million won to 13 billion 300 million won.

According to the industry, the major brands in the first half of this year have been adjusted price, in fact, the price has risen. After the FTA came into effect, the price has not been driven down. It is only the consumer's expectation of FTA and the reduction of its resistance to the price.

therefore

The number of visitors to the counter increased, and sales increased naturally.