Shoe Enterprises Enhance Competitiveness In Fashion Boom

Nowadays, "fashion" has become a hot word in the domestic shoe and clothing market. People are generally talking about fashion brands in shopping malls. With the improvement of people's production level, the production capacity of enterprises has far exceeded the needs of life, and the power to encourage consumers to buy is fashionable.

Therefore, under the condition of guaranteeing the normal production of the products, the shoe enterprises are facing the following Fashion industry It is also necessary to stride forward. 。

Sports shoes and clothing have swept the shoe and clothing market in the fashion season. It has become a hot phenomenon in the development and brand of sports shoes and clothing. It catalyzes the style of shoes that conform to the original sports system, and gradually turns to fashion. It also provides a new product positioning and brand direction for domestic traditional footwear enterprises, but it also aggravates the phenomenon of assimilation and competition.

Although the fashion industry has a high market share, there are strong products and brand competitiveness in many domestic enterprises. How should enterprises break through the plight of fashion and enhance the competitiveness of products and brands today?

1. guide market consumption to find external resources.

Timely guidance of market consumption is one of the ways to enhance competitiveness of shoe companies. Nowadays, the market does not simply provide the products needed for the market, but just follow the fashion trend. Strengthening product research and development and searching for strong external resources cooperation is the top priority. Enterprises often cooperate to improve the share of products in the market and increase the competitiveness of products and brands.

It should be noted that when searching for R & D team cooperation, enterprises should be good at giving full play to team creation efficiency and controlling. Fashion trend Market. In the process of R & D, enterprises can allow market personnel and their own R & D team to participate in the R & D decision process. Through the market product information feedback from the market personnel, the R & D team's own thinking will jointly grasp the product's fashion and guide the market consumption trend and product positioning.

2., control the market trend in time.

If shoe companies want to base themselves on the fashion market, they must be good at controlling the fashion trend of the market. In every major Market The products of each time period have new fashion trends, including color, style, craft, and so on. At present, the phenomenon of the shoemaking and imitation of the shoe industry is extremely serious. It is suggested that the enterprise should find out the purchase characteristics of the target consumer group and make a systematic investigation on the research and development of the new product in the case of the original product sales, and relocate the product value according to the current product fashion degree. In addition, the enterprise can also excavate the market potential according to the dress and dress of the entertainment star. The star is the builder and founder of the market fashion trend, and is more convincing for the young people, thus continuing to the shoes and clothing products developed by the enterprises themselves.

In addition, shoe manufacturers can find new product development trends from other fashion accessories, such as accessories, costumes, movies, MTV music and so on.

3. looking for brand target consumer groups

In China's footwear industry, most of the shoe industry is popular brand, even if the positioning of fashion industry and fashion brand can not be separated from popular demand, resulting in low brand grade and thin competitiveness. {page_break}

Due to the phenomenon of "hodgepodge" in the product R & D category of domestic shoe brand, the product has a wide range of leapfrogging and a different level of product positioning. The product development concept of the mixed product and the target group spanning a wide range are not easy to be heard in the market without the brand name or the corresponding advertising promotion. Therefore, shoe enterprises should reverse the thinking in the original market to identify the brand positioning, and find the target consumer groups from the original terminal channel or the terminal market.

To sum up, although the market prospect of fashion industry is considerable, it has increased the price competitiveness of products and brands. In the season of "fashion boom", shoes enterprises want to occupy a position in the turbulent competitive market. They must recognize their own fashion position and strengthen their core competitiveness. In the later stage, they should promote the promotion of their practical performance and be easy to implement. This is the way to win the brand in the new era.