Fashion Analysis After 90

"There are many post-90s in our university.

I have a lot of pressure on these young people. "

Li Dangqi, Party Secretary of Tsinghua Academy of fine arts, feels that if he does not maintain a positive learning state, he will be in front of OUT after 90% of the information source.

Similarly, faced with pressure after 90 years, and Wang Wenzong, chairman of Ordifen International Group, his pressure seems to be more complicated.

He knows well that business gold nuggets often start with a new one.

In the aesthetic context of this group of young people, Korean and Japanese wind prevailed.

As the helm of the national brand, he believes that such an aesthetic trend is not the responsibility of young people but rather the guidance of society, especially the guidance of national brands.

"Have our fashion industry, industry and retail industry seriously understood the needs of young people? Have you done everything you can to provide quality products, services and business atmosphere to meet these needs?" Wang Wenzong's remarks represent the vision of visionary entrepreneurs for the future of the industry as a whole.

In the Ordifen group, there are already 90s who have entered the workplace. On their part, Wang Wenzong has seen the huge creative space and fresh ability, and also saw the gap between the original management mode and the characteristics of the modern young people.

In the future, it is not only a problem that an enterprise needs to solve, but how the whole society can accept and guide young people's problems.

In Wang Wenzong's view, from strategy,

Guiding value demand after 90

Bian Xiangyang, a doctoral tutor at Donghua University, pointed out that "after 90, they want to pursue their own personality and style, and show their confusion in the face of suddenly opened fashion doors.

At this time, they often unconsciously choose to imitate.

It is precisely because of the lack of Chinese fashion in this link that it gives the Korean and Japanese wind an opportunity.

After 90, not only products, but also the need for fashion value.

"We have to find a way to create a desire for the post - 90s.

We can influence him after 90's world outlook and values are not yet fully formed, and find a suitable way.

It is not a sermon, but a subtle influence of value, and if you have the right way to influence it, he will accept it. "

Bian Xiangyang said.

Gu Huanyu, editor in chief of China famous brand, has provided an enlightening idea from the pformation of perpetual bicycles.

Shanghai and a Hangzhou design team turned an old permanent bicycle into a permanent C, and a bicycle sold for eight hundred or nine hundred yuan.

For a country like China, which has entered the automobile industry, bicycles seem to have gone, but when

"You will see a retro fashion element in this area, which will blossom in this consumption class after mixing with the new values that can represent this group."

In the eyes of Gu Yuan Yu, the value of the post-90's is far greater than the product itself, which is actually the guiding responsibility of the national brand for the 90.

In addition to selling products, the broader goal of national brands should be a memory mark on the road to growth after the 1990s.

Through the output of brand value, we can guide and shape the value system of this young group, thus becoming a kind of youth memory that they will cherish or appreciate in the future. This will bring the eternal life force to the brand.

The exclusive circle after 90 years

"Always let the brand maintain its vitality and keep pace with the times" is the golden key to solve the consumption secret words after 1990s.

We are now in a great era. Every month, every quarter, every year, something great happens. Consumers are in such a state of life, especially for the post-90s group who are curious and exploring the world. Can these brands help them to record their own way? Can they cater to them and satisfy them?

In the eyes of Gu Yuan Yu, keeping pace with the times is not to be a new brand, not to see how short the history of the brand is, but how to not regard ourselves as a brand to sell some specific product, and it is always closely related to the consumer's life.

Keeping pace with the post 90s era, an important direction in marketing tactics is to enter the post-90's exclusive context based on the Internet.

Although compared to 90, the post-90s show more vitality, but living in the high-tech age, the biggest feature of their network life.

They need to be faster, lighter and more satisfied.

In view of this, new media marketing has become an indispensable weapon for marketing after 90.

At present, CARTELO, Zegna and other international brands have not only explored the three-dimensional construction of the official website, but also developed various kinds of additional services based on mobile phones and IPAD terminals. LANCOM has developed a software that allows consumers to make up their own models for IPAD terminal models, and each product links detailed information.

The brand has achieved fruitful value communication in the self entertainment of the girls.

New media also brings new consumption patterns of interaction, communication and experience.

Whether online channels or traditional store channels, we need to pay more and more attention to communication and interaction with customers.

NIKE once launched a campaign called "as long as you have a body as an athlete" at the Sanlitun store in Beijing.

Every Sunday morning, consumers can go to its store, coaches bring them to do sports, and also provide some water and fruit.

In the fashion industry terminal management training expert Wang Jianye, this kind of communication and interaction with customers is likely to be a trend.

"Because I think the post-90s are also disgusted with stereotyped terminal interaction such as" welcome to come, goodbye to go ".

They need interactive marketing that is more responsive to their group characteristics.

Wang Jianye said.

Compared to 90, there was a set of exclusive network language system, gesture expression and way of thinking after 90, and its foundation mostly came from the Internet.

Therefore, in the process of marketing, enterprises need not only to strengthen the application of new media, but also to enter the exclusive circle after 90 by recording and interacting with their life events.

Giving play to the personality characteristics of the post-90s generation

The management of the post-90s is not to frame them into the existing institutional framework, but to take advantage of the situation and give play to their special advantages and create an atmosphere suitable for the new era.

In terms of strategy, enterprises need to adjust their management structure; in terms of tactics, they need to "do what they want" and fully mobilize the boundless vitality of the post-90s.

"If the young people are not patient and fickle, we will give him diversified jobs."

Wang Jianye's experience is to change the company's traditional division of labor.

In response to the characteristics of young people who are more self and more opinionated, Wang Jianye suggests that brands should set different incentive methods to cater to young people's ideas and send different and innovative awards.

"We won't award ordinary trophies. We will award something that our colleagues like after 90 years, such as the counting card, movie ticket, or birthday date in WOW game."

Wang Jianye introduced his reward for post-90s.

In fact, employees of every age group have their own characteristics. The purpose of management is to start from understanding, start with the staff mentality and cooperate with some systems to achieve the healthy operation of enterprises.

For the new generation of post-90s, some parents' management, restrictions, restrictions, systems and regulations are just disgusted with them and are eager to get rid of them. Dealing with post-90s employees should be a kind of interaction and communication. They are guided by friends and coaches.