International Sports Brand Giants Compete For New Outdoor Markets

In October 26th, recently, the new cake of outdoor equipment in China was not only domestic brand, but also the foreign sporting goods giants who had frequent high-profile movements in the field of outdoor sports.

World famous sports shoes brand

Although the sports brand in Quanzhou does not specially open outdoor franchised stores, many outdoor equipment products are installed on the terminal shelves of their own stores.

Reality shows that the domestic outdoor market has become a new battleground for domestic and foreign giants to compete in the world.

Li Guanyi, general manager of Adidas China North District, told the media that since its entry into the Chinese outdoor market last year, its outdoor series has achieved good results. This action hopes to better serve Chinese outdoor athletes and enthusiasts, and also hopes to attract more and more Chinese people to devote themselves to outdoor sports to promote the development of Chinese outdoor sports and outdoor culture.

Reporters learned that Adidas's attention to outdoor sports is not only in China, but also its investment in the US outdoor market this year.

According to industry information, Adidas has already designated three agents in the key areas of the United States: BPAssociates in the Midwest, HelamanGroup in the Rocky Mountains and FrontierGroupSales in the northwest.

A series of moves by Adidas to increase investment in the outdoor market is a great opportunity for the future outdoor sports market.

Relevant data report shows that sales of domestic outdoor products market has exceeded 10 billion yuan.

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