High Quality Is The Future Winner -- Domestic Seamless Equipment: Correct Attitude And Wide Market.
Recently, reporters at a large clothing store in Beijing, aimed at
Consumer
A recognition of seamless underwear was made.
Random survey
。
The results show that up to 85% of consumers do not understand the seamless underwear and its characteristics; 10% of consumers know, but it is not clear what advantages the seamless underwear has, and are willing to try; only 5% of consumers say that buying seamless underwear is not bad, but the price is also better than that of similar products.
High
。
It can be seen that at present, seamless underwear is still relatively fresh in the eyes of most consumers in China, and the market of seamless underwear has not really formed yet.
In the future, with the continuous improvement of people's living standards, people's demand for sports underwear and body underwear will gradually increase and their functions and characteristics will be understood.
Most domestic consumers once fully accept seamless underwear products, will show a huge market space, which is also unmatched by other countries and regions.
With the seamless underwear products
Sell well
It will also promote the comprehensive and rapid development of seamless weaving equipment.
Seamless equipment market is vast
The concept of seamless knitting began in the 80s of last century, when the production equipment was mainly used for industrial production of socks and knitted garments.
Today, seamless technology has made great progress, and is becoming more and more popular in every aspect of clothing industry, not only in the underwear market, but also in the direction of sportswear and swimsuit.
Today, more than 90% of the production and consumption of seamless garments are concentrated in Europe, North America and so on.
Although the Asian region has just started in recent years, it has developed very rapidly.
Patrick Silva Szatkowski, the marketing manager of Saint Anthony Italian company, thinks that in recent years, although China has just started its seamless apparel industry, it has developed rapidly.
In recent years, the development of seamless products has gradually shifted from the European market to the Asian market, and China is one of the largest markets.
In addition, investors have high and new technology equipment with market potential.
Investment
It is also a factor in the rapid development of seamless equipment.
According to the introduction, in 2010, the seamless product investment in the Asian market accounted for more than 80% of the global total, and the seamless products in the Chinese market have also become an upward trend in recent years. Compared with other knitted products, the product share has increased from 2%~3% in 2000 to around 14% in 2010, and the future development space has also become an upward trend.
It can be said that seamless products have great room for development.
Xu Ning, Secretary General of Yiwu seamless weaving Association, said that at present, the market share of seamless weaving equipment in China's underwear industry is about 5%.
However, from the perspective of development trend, seamless garments will become the upgrading and replacement products of traditional textile and garments.
As far as underwear market is concerned, the development of seamless underwear is quite mature. At this stage, from the statistical analysis of equipment to the market share of products, the global market is about 20%, and the domestic underwear market is 10%.
But with the development of seamless weaving technology, the increase of machine productivity and the shift of consumer consumption direction, especially in the domestic market, which is still dominated by sewing products, 30% of the products in the underwear market will be expected in the next 3~5 years.
Seamless product
。
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The technical superiority is obvious and the operation difficulty is high.
Seamless weaving technology is based on the body curve and physiological functions, relying on computer-aided programming style design, the use of intelligent digital processing means of production, so that the finished products in three-dimensional, a piece of modeling structure directly from the machine produced by a technology.
Compared with the traditional knitting production method, seamless technology has the advantages of reducing labor costs, reducing the waste of raw materials, and making flexible changes in the organizational structure to create three-dimensional (3D) solid structures.
According to Patrick Silva Szatkowski, seamless process can directly weave yarn into garments, eliminating many processes, greatly simplifying the production mode and reducing the production cost.
Because seamless products have not been sutured, the oversewn lines and bloated appearance of garments on the side seam, shoulder and armpit have disappeared. It has higher compatibility and comfort than traditional knitwear, and clothing is no longer constrained by the existence of suture.
Therefore, seamless underwear is called "the second skin of human body". It has the characteristics of comfort, body fitted, moisture absorption, breathability, fullness, smoothness, elasticity and soft handle.
Although the advantages of seamless weaving technology are obvious, but for most of the domestic enterprises that have just started, they are somewhat "acclimatized".
Liu Fan, deputy general manager of Shenzhen Mei Bai Clothing Co., Ltd., told reporters that the United States mainly produces seamless knitted underwear in the past century, and the existing seamless underwear knitting machine 78. Due to the high precision and fine operation of the equipment, the technical requirements are even higher, which requires more specialized technical workers.
If the operation is not proper, it is easy to produce circuit faults. Defective products and wastage are larger than traditional clothing enterprises.
And all products are single piece weaving, even if the same cylinder dyed, there will be a certain chromatic aberration, the size is greatly affected by the environment, and the tolerance range is larger.
Xu Ning also said that because of the stronger dependence of knitted garments on production equipment, different organizational structures and different styles of design were not separated from seamless electronic jacquard knitting machines. Once the equipment failed, the production was greatly affected.
High quality is the winner of the future.
Although the market prospect of seamless equipment is good, but in dealing with the problem of disorderly competition and price war in the future market, it is "benevolence and benevolence" and "wise men see wisdom", but we believe that only high-quality and high standard equipment will win the market in the future.
Patrick Silva Szatkowski told reporters that seamless equipment should not only be synonymous with high production, but also represents high quality.
Many seamless products in Europe represent high quality, soft fabric and comfortable style.
Many famous brands produce seamless series of garments. Domestic enterprises should have such awareness. They only pursue low cost and price war.
The only way is to control the cost while improving the quality of products.
Only in this way can we win the market.
San Tung will continue to focus on market information, understand customer needs, provide technical support and proofing services for enterprises, improve machine performance in a timely manner to meet customer needs and jointly upgrade the industry level.
In this regard, Xu Ning said that for the future may arise due to the rapid development of seamless knitting equipment, resulting in disorderly competition, price war.
We should look for differentiation and precision development, enhance technological skills, and reduce the price squeeze between them.
And to seek breakthroughs in equipment technology, to avoid the current situation of disorderly low price competition with technology, and the high quality equipment, high capacity and high standard production capacity is the only way to highlight the tight encirclement in disorderly competition.
Although there are obvious differences between domestic equipment and foreign equipment, domestic equipment is also promising in the future.
Xu Ning put forward his own suggestions and views on the future development of seamless equipment manufacturers in China.
Domestic equipment enterprises should actively learn technological process, research and develop domestic seamless knitted key equipment and core components, and try to solve the problem of overseas equipment after-sales service, especially the supply and maintenance of spare parts.
Furthermore, combined with the current situation of low technical quality of workers in China, we have developed machines that are more suitable for domestic textile enterprises.
But resolutely resist the phenomenon of low quality in pursuit of immediate profit.
Foreign equipment is irreplaceable, some parts can not be produced in China, especially in the high-end field, foreign equipment has absolute advantage, even in a monopoly position.
Domestic manufacturers of seamless equipment must have a correct attitude and continue to improve the quality, performance and process design of equipment in the light of learning and learning attitude.
We must not go to extreme price wars and push the market towards abnormal development.
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