Fuanna Explores Cross-Border Operation

Recently, home textile leading enterprise fuanna's fashion brand Xin and Le held 2012 spring and summer new products conference.

Unlike in previous years, the home textile products dominate the whole world. This "garden bag" series of products has become the focus and highlights.

This marks the first time that the home textile enterprise has crossed the border in its business scope.

Relying on the original design ability of Fu Anna, the parent company, as the "art home textiles", the Xin Le music has taken the lead in the industry, launched the garden bag to dealers and franchisees, and emerged as the fashion accessories in women's lives. The aim of precisely targeting the leisure life of the hostess after going out from home is to open another door and pry up another new market with great potential.

"The introduction of idyllic bags is an important step for us to extend new categories. Although it seems to have entered another brand new field from home textile industry, it is still based on the extension of our original core competitiveness of art home textiles. Therefore, it has strong control over design, manufacturing, and later sales links, terminal displays and so on."

Speaking of cross-border operation, Wu Jian, general manager of the Ministry of music and entertainment, seems very cautious. After all, this is an attempt to cross the river by feeling the stones.