The Major Brand Shoe Enterprises Gathered In The "Entertainment Circle" Staged The "Battle".

Society is improving and living is optimizing.

Just like in the past, people's lives were just satisfied with food and clothing, and now everyone's life is much more than health and food.

It can be seen that before

Nowadays, leisure, entertainment and outdoor sports have become the pronoun of modern urban population, and also become the focus topic of brand positioning and marketing in all walks of life in China.

In short, entertainment activities and resources will become the key direction of the development of the industry.

With shoes

There is no doubt that entertainment has become an inevitable trend of shoe marketing. Enterprise marketing combined with current entertainment has become a new and unique marketing tool, and also has a certain boost to brand promotion.

From the current marketing point of view, the main

In fact, for this kind of marketing, well-known sports brand shoes have already started, such as PEAK signed Battier, Landry NBA star and Fagafaga Wall Sowa and other tennis stars, Lining's endorser has NBA star Evan Turner, prop jump Isinbayeva, badminton athlete Lin Dan and so on.

There are many brands that sign sports stars as spokesmen, including Voight, Anta, CBA, Jordan and so on. They are affirmed and recognized by consumers and become popular fashion brands in the Chinese market.

Shoe companies use the eye effect of the entertainment circle and the image of fashionable stars to publicize the brand and products of enterprises. From this we can see that this way is more suitable for the current social development.

So what are the advantages of entertainment marketing to attract many shoe companies?

1. young people become current social target consumers.

Entertainment itself is not a marketing way, but in entertainment activities, it is a unique way of entertainment to load creative activities or become an idol star, and bring fresh experience to consumers' value for money, which is just in line with the current people's life philosophy.

Especially for the post-80s and post-90s young consumers in the current society, this way of marketing has a certain impact, and it is also a symbol of fashion and trend. It is easy to achieve the purpose of brand promotion to win market profits.

2. entertainment stars are popular.

When it comes to entertainment stars, you will surely be more interested. The life and work of stars will arouse the attention of the society. Therefore, the influence of celebrity endorsement will enhance the brand and products of enterprises and become the trend of shoe companies.

At present, domestic small and medium sized shoe enterprises are interested in signing entertainment stars, such as XTEP, Jolin, Willber Pan, Nicholas Tse and other entertainment stars who have taken the lead in China's two or three line market.

Del Hui is also not willing to be outdone, resolutely implement the new strategy of entertainment marketing, and rely on the influence of his spokesperson, Jay Chou, to improve the brand of the company.

To sum up, entertainment marketing will undoubtedly become a more popular marketing mode for shoe companies. It is the trend of enterprise marketing towards the new era, and is the booster of new blue ocean for shoe companies.

Especially in the fierce market competition environment, we should choose to grasp the direction of marketing and take the initiative to go in order to win a place in the fierce market.