Outdoor Brand 2012 Spring, Summer, Autumn And Winter New Product Orders Will Be Summarized

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Marmot2012 autumn and winter new product orders will exceed 50 million

On the 21-23 th of November, Marmot (horse Magic Mountain) 2012 autumn winter new product and futures fair was held at Huadu Hotel, and 200 dealers in the country attended the meeting.

It is understood that Marmot China general agent Beijing Rui Ji Long International Trade Co., Ltd. has a good momentum of development. The order volume will exceed 50 million this year, of which the shopping mall channel dominates.

ARC 'TERYX2012 sales rose 50% over the same period

On the 28-30 th of November, ARC, TERYX, joined hands with CRISPI to hold the 2012 autumn winter futures conference at the Shanghai Warner International Convention Center.

This futures will be hosted by Shanghai flying frog trading company. Su Jie, the head of the company, revealed that from the reaction of Futures Association, the growth rate of ARC TERYX2012 autumn winter ski series, underwear series and warm range series was relatively large.

From the point of view of the structure of sales channels, the shopping mall channel accounts for 20-30%, the main body is still an outdoor outlet channel, and a prudent attempt will be made for network sales channels. It is estimated that overall sales growth will exceed 50% in 2012.

The orders for the three major brands of Fei Shi Shi increased by 57% during the same period.

FENIX (Fei Shi) outdoor three high-end outdoor brands: Swedish Royal brand Fjallraven (Arctic Fox), Germany high-end

Pathfinder 2012 autumn and winter products futures orders reached 900 million

In autumn and winter, the product futures reservation was good in 2012. The accumulative amount of futures orders amounted to 943 million yuan. The cumulative order amount of the franchisee was 719 million yuan. The amount of the order of the company's business units, such as the large area, the group customer and the electronic commerce unit, was 224 million yuan, up about 60.65% compared with 587 million yuan in the same period of 2011.

In recent years, more than 85% of the company's sales revenue is determined by the futures orders of two new product futures orders each year. On the basis of the quarterly futures order, the company may also make up the products according to the new orders and market demand of the group customers.

Therefore, this order will have an important impact on the company's performance in the second half of 2012.

Jack Wolfskin2012 sales will exceed 1 billion 200 million

In 2012, Jack Wolfskin (wolf claw) planned to open 800 stores in China, and intensified its marketing efforts, including CCTV's five set, ten sets, Bundesliga, Premier League, 8264 home page and all kinds of travel and outdoor magazines annual advertising, wolf trip to the United States, Sichuan tour and so on.

All the promotion will eventually benefit from the market. Wolf declaration: in 2012, we witnessed the sales of wolf claw brand in China by 1 billion 200 million yuan.

Polar star achieved more than 600 million retail sales in 2014.

On the 20-23 th of December, the Shehe 2012 autumn and winter ordering will be held in Jiangmen, Guangdong. A large exhibition hall of nearly 1000 square meters has been launched, showing a series of products from polar Alpine to urban outdoors. The number of exhibits is over 1500 SKU.

At the same time, polar star shows the latest color concept, design concept, new fabric and technology application in 2012 autumn and winter.

Mr. Lv Guixi, general manager of polar star, expounded the future plan of Polar Star: stick to the most professional national brand line, maintain more than 50% growth rate, and achieve more than 600 million retail sales in 2014.